WARC Rankings 2022: How new approaches to creativity spurred Publicis Italy to the top
Our CEO and Global CCO Bruno Bertelli shares how Publicis Italy became the world’s top creative agency in 2022, developing stand-out campaigns at both national and international level.
“The only way to be relevant in people’s mind is to be topical. Today, topicality is crucial for creativity to stand out. We always start from data analysis and social listening, then we try to react and make the brand and the conversation relevant to the culture”. Check the full piece on WARC Back to news