Publicis Italy took home a range of prestigious Awards at The One Show, one of the most important events for the creative industry that showcases excellence in advertising, design, and digital marketing. The Agency collected a total of 8 Awards including 6 Gold, 1 Silver and 1 Bronze Pencils and earned top honours with Heineken campaigns, also obtaining the Award as Best of Direct Marketing.
, which turns shutters into a new advertising media to help bars cope through the COVID-19 pandemic, scored 7 Pencils. The campaign achieved extraordinary results winning the Award as Best of Direct Marketing and gaining 6 Gold and 1 Bronze Pencils. The Gold Pencils were awarded in the following categories: Branded Entertainment, Creative Effectiveness, Direct Marketing and OOH. Heineken Shutter Ads campaign distinguished itself in the Creative Effectiveness category (CSR) also conquering 1 Bronze Pencil.
The Night is Young
, the Heineken campaign that shows what vaccinated people get up to at night, received multiple rewards gaining 1 Silver Pencil in Integrated Branding Campaign, and 1 Merit in Film (Long Form TV).
A Lockdown Love Story
celebrates the unexpected moments that only real life can bring. This outstanding campaign got 1 Merit in Film category (Long Film Social). These new and important accolades enriched the palmarès of Publicis Italy, which ranked 1st in the WARC Creative 100 for 2022. Find out more at The One Show
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