21 05 2022
Publicis Italy and Heineken collecting Awards at The One Show
Publicis Italy took home a range of prestigious Awards at The One Show, one of the most important events for the creative industry that showcases excellence in advertising, design, and digital marketing. The Agency collected a total of 8 Awards including 6 Gold, 1 Silver and 1 Bronze Pencils and earned top honours with Heineken campaigns, also obtaining the Award as Best of Direct Marketing. Shutter Ads, which turns shutters into a new advertising media to help bars cope through the COVID-19 pandemic, scored 7 Pencils. The campaign achieved extraordinary results winning the Award as Best of Direct Marketing and gaining 6 Gold and 1 Bronze Pencils. The Gold Pencils were awarded in the following categories: Branded Entertainment, Creative Effectiveness, Direct Marketing and OOH. Heineken Shutter Ads campaign distinguished itself in the Creative Effectiveness category (CSR) also conquering 1 Bronze Pencil. The Night is Young, the Heineken campaign that shows what vaccinated people get up to at night, received multiple rewards gaining 1 Silver Pencil in Integrated Branding Campaign, and 1 Merit in Film (Long Form TV). A Lockdown Love Story celebrates the unexpected moments that only real life can bring. This outstanding campaign got 1 Merit in Film category (Long Film Social). These new and important accolades enriched the palmar├Ęs of Publicis Italy, which ranked 1st in the WARC Creative 100 for 2022. Find out more at The One Show. Back to news

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