Publicis Italia launched FAGE’s Instagram channel

26 04 2017

Publicis Italia launched FAGE’s Instagram channel

Milan, 26 April 2017 – Publicis Italia, FAGE’s creative partner for many years, launched the world’s most famous and beloved yogurt brand’s new social channel on April 25. As simple and creamy, FAGE is the perfect protagonist in every moment of the day and in every recipe. Yogurt lovers are well aware of it and […]

Milan, 26 April 2017 – Publicis Italia, FAGE’s creative partner for many years, launched the world’s most famous and beloved yogurt brand’s new social channel on April 25.

As simple and creamy, FAGE is the perfect protagonist in every moment of the day and in every recipe. Yogurt lovers are well aware of it and are always looking for new combinations, either traditional or unexpected, with different ingredients. By leveraging on its product’s versatility, for the new Instagram channel’s launch, FAGE is organising a flavour contest in order to elect the ingredients that will be part of the new FAGE Total’s Facili&Veloci recipes. Kiwi or pomegranate? Strawberries or blueberries? Hazelnuts or pistachios? Three delicious contests per week, for two weeks: the users will just have to visit FAGE’s Instagram profile and vote their favourite candidate through a simple like. The ingredients getting most preferences will be the protagonists of a special video-recipe that will be posted on the brand’s profile itself.

The Publicis team designing the campaign under the executive creative direction of Bruno Bertelli and Cristiana Boccassini, was made up of associate digital creative directors Azeglio Bozzardi and Martino Lapini, art director Andrea Raia and copywriter Matteo Gatto.

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