Pirelli and Publicis Italia together for the first time on the occasion of PIRELLI Color Edition: color where it wasn’t before

27 04 2017

Pirelli and Publicis Italia together for the first time on the occasion of PIRELLI Color Edition: color where it wasn’t before

Pirelli and Publicis Italia give birth to their partnership with a communication project for PIRELLI Color Edition, the great news for Pirelli’s most performing tyres. Two brackets of color on tyre’s side, to be chosen among a wide range of shades in order to customise your car in an original way. For the launch, Publicis […]

Pirelli and Publicis Italia give birth to their partnership with a communication project for PIRELLI Color Edition, the great news for Pirelli’s most performing tyres. Two brackets of color on tyre’s side, to be chosen among a wide range of shades in order to customise your car in an original way.

For the launch, Publicis Italia, the agency headed by Publicis WW Chief Creative Officer Bruno Bertelli, realised a key visual based on a color explosion, thus underlining the great innovation in a sector where black has always been the only color. Indeed, as reported by the line, P ZEROTM is more than black from now on.

The first release of Pirelli’s communication plan had a very peculiar media: San Siro’s Meazza stadium during Inter-Milan derby on April 15.

From the sideline banners to the giant screen, from the equipment of VIP rooms up to San Siro’s external towers, More Than Black campaign involved each Pirelli’s space of the stadium.

The Publicis team designing the campaign was under the executive creative direction of Bruno Bertelli and Cristiana Boccassini, and was made up of associate creative directors Aureliano Fontana and Bruno Vohwinkel, art director Alice Terruzzi and copywriter Giovanna Favoroso.

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