Le Pub
Meet the team
Bruno Bertelli
Le Pub Amsterdam CEO, Global CCO Publicis WW, CCO Publicis Groupe Italy
Bruno, born in Verona, started his career as a copywriter in New York. From 2000 to 2010 he worked at JWT Rome on high-profile international accounts, then in 2011 joined Publicis Italy as ECD working for global brands such Diesel, Heineken, Barilla, Mercedes. In May 2016, he was appointed Global CCO of Publicis Worldwide, following the growth of the Heineken client. Under his lead, Publicis Italy was ranked in WARC’s 2020 top 10 Creative 100 and Publicis Worldwide shortlisted for Adweek’s global agency of the year for the last three consecutive years. Bruno currently oversees creativity globally for Publicis Worldwide and Publicis Groupe Italy as part of the Executive Committee. From 2020 he is also CEO of Le Pub Amsterdam. In 2020 he was recognized as the most awarded Chief Creative Officer in the world by The Drum.
Cristiana Boccassini
CEO and CCO Publicis Italy, CCO Le Pub Amsterdam
Cristiana was born in Rome and started her career in JWT working on international clients such as Heineken, Coca-Cola, Kraft, Mazda, Nestlé, and Unilever. She joined Publicis Italy as Executive Creative Director in 2011, working alongside her creative partner Bruno Bertelli to transform the agency into a global hub. In reflection of her achievements, in 2018 she was appointed CCO and, in the following year, CEO. From 2020 she became additionally CCO of Le Pub Amsterdam. Cristiana is the most awarded Italian female in the industry. In 2018 she was recognized in Ad Age's lineup of Women To Watch Europe, and in the 2020 edition of “The Drum World Creative Rankings”, she ranked first among the most awarded women Chief Creative Officers in the world. In 2021 she was included in the Creative 100 List of Adweek.
Mihnea Gheorghiu
Chief Creative Officer
Mihnea got into advertising when he was 19 in Bucharest, Romania. In the years that followed, he worked in Hamburg, Paris, London, Madrid, Toronto, New York and Amsterdam. The work he’s created and creative directed has won over 200 awards (Cannes, D&AD, Clio, One Show, ANDY). Since 2017, he oversees all the global work for DIESEL and Heineken as Global Executive Creative Director. In 2021, he assumed the role of Co-CCO of Publicis Italy and Le Pub Amsterdam joining our CCO Cristiana Boccassini in the creative leadership acroll all our clients.
Bela Ziemann
Chief Strategy Officer
Born in Berlin, Bela started his career in advertising as an Account, moving after a while into strategy. His strength is to build long term strategic platforms that help clients achieving their goals. He joined Publicis Italy in 2011 and he’s currently Chief Strategy Officer and Global Brand Strategy Lead for Diesel, Coca-Cola, Heineken, Mercedes, Nescafé and Voltaren at Publicis Groupe.
Charles Laporte Aust
Chief Strategy and Innovation Officer Le Pub Amsterdam
From Montreal, Canada, Charles is a seasoned marketing, strategy & innovation executive with over 20 years of experience in creative services and deep tech. Prior positions include CCO at Icontek, CMO at Kites, Group VP at Ogilvy/WPP and Asia Director at What If! Innovation. Charles holds an MBA from MIT Sloan and Tsinghua and speaks French, English & Mandarin. Joined Publicis in 2020 as Chief Strategy and Innovation Officer Le Pub.  
Niccolò Rigo
Head of Strategy and Innovation Publicis Italy
From Milan, Niccolò started his career in London. He is a truly integrated strategist with extensive experience in both traditional and digital agencies including R/GA, Work Club, Naked Comms, Havas London and Alkemy Milan. He brings together the worlds of brand strategy and storytelling, digital and content planning and human-centred experience design. He joined the Publicis Italy team as Head of Strategy and Innovation in 2021.
David Pagnoni
General Manager, Publicis Italy
Originally from Venezuela, David entered advertising more than 20 years ago. He worked with some iconic brands before joining Publicis in 2012 to work on Heineken. Soon, he moved to Amsterdam to work side by side with the client and, after more than 5 years, David is back in Milan. He’s Publicis Italy General Manager and keeps working personally on clients such as Heineken Global and Barilla.
Eleni Charakleia
General Manager, Le Pub Amsterdam
Eleni, native to Greece, started her career in London as an account in Leo Burnett on global brands like P&G, Pfizer, McDonald's for which, in 2015, she successfully transitioned to London the global Femcare. Since 2016 she has managed Heineken, Diesel, and other iconic brands at Publicis Milan. Eleni is currently managing Le Pub Amsterdam as General Manager.
Lorenza Montorfano
Head of Client Service, Publicis italy
Lorenza’s both German and Italian has more than 15 years experience in global companies’ headquarters in Italy, Holland & UK. She developed a sharp understanding of global marketing and communication rollout plans leading her into a strong international profile. She is now Head of Client Service in Publics Italy, which joined in 2014.
Giada Salerno
General Manager, Publicis Rome
Born in Naples, Giada moved to Milan to start her career in advertising working on global brands such as Heineken. In 2010, she joined Publicis, where she continued to manage Heineken and take on other career challenges, such as moving to Publicis Rome later on. She’s currently the General Manager Publicis Rome.
Francesca Zazzera
Chief Creation Officer, Publicis Italy
Francesca is the Chief Creation Officer since 2018. Her expertise comes from having spent more than 30 years working in many production companies on a global scale. Francesca lead the production of the most important projects in Publicis Italy, working on brands such as Barilla, Heineken and Diesel.
Milos Obradovic
Global Executive Creative Director
Originally from Serbia, Milos started his career in Italy, spending 10 years in Leo Burnett, then moved to London to work as Global Digital Creative Director on P&G. After an experience in AKQA, where he led projects for global clients, he returned to Publicis as Global Executive Creative Director on Heineken His work has won over 200 awards including 31 Cannes Lions and 11 D&AD pencils.
Andrey Tyukavkin
Global Executive Creative Director
Born in Moscow, Andrey joined Publicis Groupe in 2009 after years of doing programming only. In less than two years, he won his first international award and has since then been working in Leo Burnett, Publicis and Saatchi & Saatchi. From 2015 to 2020 he led Publicis in the Baltics as ECD then joined Publicis Italy in 2021 as Global Executive Creative Director.
Riccardo Fregoso
Global Executive Creative Director
Both French and Italian, Riccardo has over 10 years of experience in many international groups (BETC, TBWA, Ogilvy and McCann). He has been Global Executive Creative Director on brands like Coca-Cola, Nespresso, L'Oréal, Nestle winning more than 100 international awards. He joined Publicis Italy in 2020 as Global Executive Creative Director working on many clients such as Barilla and Renault.
Davide Boscacci
Global Executive Creative Director
Davide started his career in Italy as a copywriter in JWT, working to become Group Executive Creative Director in Leo Burnett on EMEA FCA (Fiat, Chrysler, Jeep and Dodge). His work has been awarded at international festivals such as Cannes, D&AD, Clio, NY Festivals, The One Show and Eurobest, and he has served as a juror in many of them. He joined Publicis Italy in 2018 as Global Executive Creative Director on Nescafé and Voltaren and Regional Creative Director on Coca Cola.

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