Rado collaborated with Publicis Italia and Tang Wei to tell the story of its timeless magic. Rado was one of the first luxury brands to enter the Chinese market. The brand owes its success to stylish design and innovation. Rado is a forerunner in using ceramic, a light hypoallergenic scratch-resistant material, particularly pleasant to wear and touch. […]


Renault presents the new DUEL Collection with the aid of an unprecedented advertising campaign on a website that confirms the line “seduction is an attitude”, highlighting, once again, how the origin of the model lies in its attraction and seduction. The commercial tells a story of a real “duel” of seduction that comes to life […]


In 2014, Renault Espace – the first minivan in history – celebrated its 30th anniversary, confirming its absolute supremacy in terms of space with a new app created by Publicis Italia, designed for Twitter and dedicated to all those who have something more to say. Extraespace is a new Renault app that gives you more […]


The goal of the new advertising campaign, created by Publicis Italia, for Leroy Merlin is to strengthen its image as a leading brand that not only sells single products but also assists customers in implementing complete projects. This creative concept also aims to highlight the idea of DIY in order to show and remind people […]

The Sub Living Room

Heineken and Publicis Italia set the Guinness World Record with the pinball machine of THE SUB, making history as the “largest pinball machine in the world”. At Milan Design Week 2014, the Pinball Machine of THE SUB amazed and amused everyone in the design world, setting the Guinness World Record as the “largest pinball machine […]

A prova di uomo (Man-proof)

In May 2015, Tampax introduced a communication campaign with a strategy and digital project created by Publicis Italia. In Italy, many women still believe that a Tampax is difficult to use, without ever having tried one. How could we convince them that this is not the case? By simply showing them that even a man […]

Sponsor Day The Split

Thanks to its main sponsor Dacia, Udinese Calcio entered the field with a uniform unprecedented in the history of our championship. The jersey worn by Di Natale and his teammates was split in half, with the classic black and white colours on one side and, on the other, the colours of the three winning teams […]

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