Niccolò Rigo

From Milan, Niccolò started his career in London. He is a truly integrated strategist with extensive experience in both traditional and digital agencies including R/GA, Work Club, Naked Comms, Havas London and Alkemy Milan. He brings together the worlds of brand strategy and storytelling, digital and content planning and human-centred experience design. He joined the […]

Cristiana Boccassini named as one of the best creative 100 in the world

Cristiana Boccassini, Global Chief Creative Officer Publicis Italia and Le Pub, has been named among the best creative talents in the world by Adweek, which has included her in the global ranking Creative 100 2021. The ranking by Adweek, one of the most important creativity magazines in the world, celebrates the most fascinating and esteemed […]

2nd best agency of the year at D&AD

Publicis Italy has been named 2nd Best Agency of The Year at the exclusive and iconic D&AD Awards. A prestigious and extremely significant podium; for the first time an Italian agency has achieved such recognition from the Anglo-Saxon creative community. A total of 10 Awards have gone to Publicis Italy, including 6 prestigious Yellow Pencils, […]

Start your tomorrow

The home is not only the place that reflects who we are today, but it is the place that tells us what we would like to become tomorrow. A positive view of the near future, which each of us unravels and designs in our own way. A tomorrow that sees its beginning at the very […]

No Words

In the new global Barilla film preparing a plate of pasta becomes much more than a simple attention. It’s not only a way to take care of those we love but the key to communicate what we often can’t say with words. Phrases that are hard to say like “I missed you”, “I love you” […]

Bruno Bertelli is the most awarded creative director in the world

The new edition of the World Creative Rankings, compiled by The Drum, has designated Bruno Bertelli as the most awarded creative in the world in 2020. For the first time in history, an Italian ranks first in the prestigious global ranking that celebrates the best creative talents in the world of advertising and communication. A […]

For Successful Living

Three words have been part of Diesel’s DNA for the last 30 years: FOR SUCCESSFUL LIVING. Now a new iconic campaign puts these words – and Diesel’s core product category, denim – in the spotlight to tell a new FOR SUCCESSFUL LIVING story. Common ideas of success are turned on their head and filtered through […]


  The new Heineken® desirability campaign is called ‘Perspectives’ and is designed to reinforce the Heineken® brand belief, that when you choose to take a fresh perspective, you will enjoy life more. The campaign is designed to host Heineken® brand belief by showing the fresh & witty point of view in copy lines that show […]

Golden Drum and Brave Brands Awards crowned Publicis and Diesel

Milan, 22 October 2018 – Last Friday night, Publicis and Diesel were crowned with two GrandPrix, four golds and four silvers at the Golden Drums, thanks to three campaigns: Go With The Flaw, Flaw Always Win and Go With The Fake. The two GrandPrix were assigned to the Flaw Always Win and Go With The […]

Ha(u)te Couture

We’ve all been victims of negativity and criticism on social media. No matter what you do online, there is always somebody waiting to criticize you. The most common reaction to all of this hate, is to step back. But, hiding it and feeling bad about it is not going help anyone. Diesel knows that the […]

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