04 05 2018

D&AD and Andy awarded Publicis and Diesel

Milan, 4 May 2018 – Publicis Italia, the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini, gained several awards at the D&AD and at the Andy, thanks to its campaigns for Diesel. The D&AD awarded the agency’s work with one Grafite and three Wood(s), while Andy assigned a gold at the […]

Milan, 4 May 2018 – Publicis Italia, the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini, gained several awards at the D&AD and at the Andy, thanks to its campaigns for Diesel.

The D&AD awarded the agency’s work with one Grafite and three Wood(s), while Andy assigned a gold at the ceremony that took place in New York yesterday.

Specifically: Go With The Flaw, the campaign opening the new communication path of Diesel brand in September 2017 and which has made the “flawed” denim an iconic item, gained two Wood(s) in the Film Craft category at the D&AD.

Keep The World Flawed, the new chapter of the Go With The Flaw campaign, which was launched in January, won a Wood at the D&AD in the Film Advertising category.

The most recent Go With The Fake project, realized in collaboration with Publicis NY and which envisaged selling original Diesel products under the fake brand Deisel, was granted a Grafite at the D&AD and a gold at the Andy.

09 04 2018

Cristiana Boccassini, CCO of Publicis Italy, recognised in Ad Age’s Women To Watch

9th April 2018: CCO of Publicis Italy, Cristiana Boccassini, has been recognised in Ad Age’s line up of Women To Watch Europe 2018. The prestigious list recognises ‘outstanding executives who are making a difference in the marketing, advertising and media industries…(and the) achievements of women challenging the status quo with their approaches to creative work, […]

9th April 2018: CCO of Publicis Italy, Cristiana Boccassini, has been recognised in Ad Age’s line up of Women To Watch Europe 2018. The prestigious list recognises ‘outstanding executives who are making a difference in the marketing, advertising and media industries…(and the) achievements of women challenging the status quo with their approaches to creative work, marketing and business building.’

Cristiana is the only Italian female creative to achieve such extensive international recognition through her work and leadership, winning 53 Cannes Lions amongst many other international awards. She will appear on this year’s D&AD and Clio juries.

She joined Publicis Italy as Executive Creative Director in 2011, together with her creative partner Bruno Bertelli. In their first year, the team were named members of the International Creative Board of Publicis Worldwide. Two years later, they were appointed Global Creative Directors on the global Heineken account after winning the global account for the network. Cristiana has been leading creative across key campaigns for global clients including Heineken, Diesel, Renault and Nestlé. Since her arrival in 2011, she has worked tirelessly alongside Bruno to build the reputation of Publicis and to transform a local agency into a global hub, which can create and adapt work for international clients. In reflection of her achievements, she was promoted to CCO of Publicis Italy this year and stepping up to cover both the Milan and Rome offices.

“We couldn’t be more pleased with our Women to Watch Europe Class of 2018,” says Judann Pollack, deputy editor of Ad Age. “Not only are their accomplishments great within their own companies, this group of women are breaking boundaries to create a more inclusive and equal workplace within the industry at large.”

Cristiana added: “I am honoured to be recognised by Ad Age, alongside a list of outstanding leaders. Creative leadership to me is about encouraging and supporting creative teams to excel in what they believe is possible. We have built a great international talent pool at Publicis Italy and throughout the journey, I feel it has been critical to empower the creative teams with strategic clarity and creative structure to liberate their creative thinking and equip them with the confidence to dare”.

05 04 2018

JOGGJEANS – DENIM MADE TO RUN AWAY.

Thanks to the world of online dating, there are 1 million dates, every day. How many of those do you think end up in “happily ever after” or at least in half decent acts of… love? Exactly. That’s why Diesel created JoggJeans. Denim made to run away from bad dates. Inspired by the internet’s most […]

Thanks to the world of online dating, there are 1 million dates, every day. How many of those do you think end up in “happily ever after” or at least in half decent acts of… love? Exactly. That’s why Diesel created JoggJeans. Denim made to run away from bad dates. Inspired by the internet’s most unsuccessful short love stories, we made an online film that showcases, these jeans are the go to outfit for romantic encounters. The film is just a part of a global integrated campaign that aims to inform and equip serial daters with the right gear to escape.

31 10 2017

Sky Italia and Publicis Italia launching together anti-spoiler original campaign for Gomorra new season

Milan, 31 October 2017 – The agency headed by Publicis WW Global Chief Creative Officer Bruno Bertelli edited an original anti-spoiler campaign for Gomorra – La Serie new season. The original Sky production, praised by both audiences and critics, has been exported to more than 190 countries. The TV series will be on air from […]

Milan, 31 October 2017 – The agency headed by Publicis WW Global Chief Creative Officer Bruno Bertelli edited an original anti-spoiler campaign for Gomorra – La Serie new season. The original Sky production, praised by both audiences and critics, has been exported to more than 190 countries.

The TV series will be on air from November 17, while its first episodes will be pre-released in 300 cinemas on November 14 and 15. Gomorra – La Serie, produced by Cattleya for Sky, puts on screen a new narrative format which has rewritten Italian series’ standards by setting up a plot entirely made up of bad characters and without any positive hero.

This very narrative feature inspired agency’s creative team in developing its idea of campaign.
The most feared Gomorra’s characters ally against a common enemy: spoilers. Indeed, they alone can challenge the biggest threat to all TV series lovers.

The integrated campaign, launched on TV, social networks, digital and posters, is based on an ad hoc website: http://spoilerkillers.it/ .

From here, series main characters reply to whom dared to “speak too much” about TV series, either Gomorra or other great productions of the moment, thus spoiling one’s surprise.
The tool allows everyone to create and send to his or her own contacts a customised clip in which one of the series’ protagonists talks directly to the guilty party, encouraging him or her to keep his or her mouth shut, in perfect Gomorra style.

Campaign production was assigned to Think Cattleya and to one of the series’ official directors, Claudio Cupellini, making the project totally consistent with the TV series’ aesthetics and tone of voice.

05 06 2017

New Renault Crossover Range European Campaign: the second subject for New Renault Captur is on air. Signed by Publicis

Milan, 5 June 2017 – The second subject of Renault Crossover range campaign, dedicated to New Captur and designed by Publicis, has been on air since Sunday. A woman and a man sit in a car. She breaks up with him after saying ‘no’ to a marriage proposal. Overcome by despair, he’s thinking about deleting […]

Milan, 5 June 2017 – The second subject of Renault Crossover range campaign, dedicated to New Captur and designed by Publicis, has been on air since Sunday.

A woman and a man sit in a car. She breaks up with him after saying ‘no’ to a marriage proposal. Overcome by despair, he’s thinking about deleting his ex-girlfriend’s name, tattooed on his skin. But then he gets a better idea. New Renault Captur spot starts from here. The idea is that even when life seems to be at a dead end, a small deviation is sufficient to find your own way.

Besides the movie, a press and poster campaign and a digital display plan scheduled by OMD are envisaged. Production company is Henry again, while Martin Werner signs the direction.

Link to the movie: https://youtu.be/PzkPrViACWg

30 05 2017

Publicis Italia in Fucecchio for Local Heroes

Milan, 30 May 2017 – Publicis Italia signed the project naming small Italian towns’ streets after living local heroes. In Italy, there are about 600 small towns where everything talks about our local identity: buildings, shops … everything contributes to shape a common identity – everything but the streets. Many names have nothing to do […]

Milan, 30 May 2017 – Publicis Italia signed the project naming small Italian towns’ streets after living local heroes.

In Italy, there are about 600 small towns where everything talks about our local identity: buildings, shops … everything contributes to shape a common identity – everything but the streets. Many names have nothing to do with local history and they are the same everywhere.

Hence, the municipality of Fucecchio, a small town in the heart of Tuscany, and Publicis Italia have launched “Local Heroes”. The project aims at replacing the existing street names with those of living people who have had an important role in recent community history.

Fucecchio’s inhabitants can propose their own personal hero thanks to a small website: https://www.local-heroes.it/ . They can choose a street on Google Maps and tell their hero’s story through a clip, a picture or a text. In this way, the most important and meaningful characters will be remembered forever thanks to the new town street names.

The project started in early April, when a launch video explained the initiative to all Fucecchio’s dwellers. The opening of the first streets took place between April 22 and 23.

Next to the new signs, people can unlock Local Heroes’ stories on their own smartphones thanks to Google Nearby technology and to the Estimote beacons.

The Publicis team realising such project was made up of creative directors Giovanni Settesoldi and Cristiano Tonnarelli – Art Director and Copy Writer respectively – Digital Creative Director Massimo Guerci, Copywriter Albertina Coacci, Digital Art Director Dario Citriniti, who have worked with the support of Account Filippo D’Andrea and Digital Project Manager Vittorio Cafiero. Bruno Bertelli and Cristiana Boccassini have been in charge of executive creative direction.

Video case: https://youtu.be/ObLsFDPHXxY

29 05 2017

FAB Award and PIAF awarded Publicis Italia

Milan, 29 May 2017 – A month full of awards for Publicis Italia. After the One Show and the NYF, the agency closed the month of May with further acknowledgements at the FAB, the International Food & Beverage Creative Excellence Awards and the PIAF Awards. Jackie, the campaign about responsible consumption realised for Heineken on […]

Milan, 29 May 2017 – A month full of awards for Publicis Italia. After the One Show and the NYF, the agency closed the month of May with further acknowledgements at the FAB, the International Food & Beverage Creative Excellence Awards and the PIAF Awards.

Jackie, the campaign about responsible consumption realised for Heineken on the occasion of the first F1 sponsorship by the world’s most famous beer brand, won a gold at the FAB and two golds at the PIAF.

One more gold and a silver were assigned by the PIAF to the Ningyo project, the first modular short film inspired by the modularity of New Renault Scenic and presented at the Cinema Festival in Venice.

The PIAF also granted a silver to Dacia The Swap, an initiative by Dacia and Udinese which awarded young men and women giving their best on the workplace with no time left for their passions, such as the one for their favourite team.

22 05 2017

The NY Festival awarded Publicis Italia

Milan, 22 May 2017 – Publicis Italia, the agency headed by Bruno Bertelli, won one gold, two bronzes and a shortlist at the NY Festival, whose awards ceremony took place in New York on May 18. All the acknowledgements were assigned to Heineken Jackie campaign, the project realised on the occasion of the first F1 […]

Milan, 22 May 2017 – Publicis Italia, the agency headed by Bruno Bertelli, won one gold, two bronzes and a shortlist at the NY Festival, whose awards ceremony took place in New York on May 18.

All the acknowledgements were assigned to Heineken Jackie campaign, the project realised on the occasion of the first F1 sponsorship by Heineken and linked to the EHR – Enjoy Heineken Responsibly project.

The gold was assigned in the Film Craft_Editing category, the two bronzes in the Film Cinema/Online/TV and in the Film Craft_Visual Effects ones, while the shortlist was achieved in Direction.

The movie takes us into the golden age of Sir Jackie Stewart’s career, the world’s fastest driver, who always kindly declines whenever he’s offered a Heineken – until nowadays. We meet him at an exclusive F1 after race party. Sir Jackie is always there, as VIP guest, catching the eyes and the admiration of the people. How is he going to react to a new Heineken offer, now that he’s out of the race world and seems to have even a driver waiting for him in a limousine?

The campaign had recently received a merit at the One Show.

http://advertising.newyorkfestivals.com/winners/19999/

16 05 2017

Publicis Italia took home 2 bronzes and a merit at the One Show

Milan, 16 May 2017 – Publicis Italia was the only Italian agency obtaining two acknowledgements at the One Show, besides the merit. The award is deemed to be the world’s best works showcase according to One Club, which is made up of some of the most important worldwide creatives and which rewards and promotes the […]

Milan, 16 May 2017 – Publicis Italia was the only Italian agency obtaining two acknowledgements at the One Show, besides the merit. The award is deemed to be the world’s best works showcase according to One Club, which is made up of some of the most important worldwide creatives and which rewards and promotes the excellence in advertising and design in all its forms.

Publicis gained the first bronze in the Film category with The Dilemma, the project realised for Heineken®, which has already won several international awards, among which 3 Lions at the Cannes Festival last year.

The Cliché was the second project getting a bronze in the Branded Entertainment category. It has been realised for Heineken® in collaboration with Publicis Brazil and tested what a guy would do if he was given the opportunity to watch the UEFA Champions League final at an exclusive Heineken party, without his girlfriend.

The Merit was assigned in the Film category to Jackie, the campaign about responsible consumption realised on the occasion of the first F1 sponsorship by the famous international beer brand.

27 04 2017

“人魚 – NINGYO” awarded at CORTI d’Argento 2017

Milan, 27 April 2017 – Last week, Gabriele Mainetti received Sngci Film Journalists special award at the Cinema House for NINGYO, the short film presented in absolute preview at the 73th Cinematographic Art International Exhibition at the Venice Biennale, on September 7. Alessandro Borghi, Aurora Ruffino and New Renault Scénic, whose innovative modularity inspired the […]

Milan, 27 April 2017 – Last week, Gabriele Mainetti received Sngci Film Journalists special award at the Cinema House for NINGYO, the short film presented in absolute preview at the 73th Cinematographic Art International Exhibition at the Venice Biennale, on September 7.

Alessandro Borghi, Aurora Ruffino and New Renault Scénic, whose innovative modularity inspired the project, are the protagonists of “人魚 – NINGYO”, a Renault project, brainchild of Publicis Italia, communication agency of the French car manufacturer, and produced by Think Cattleya.

Award’s justification arises from the experimental nature of Ningyo. It shows that it’s possible to explore new languages even in the field of advertising marketing, thanks to the realisation of three distinct modules which can tell six different stories out of the same matrix depending on their editing.

The project is available on the digital platform www.nuovascenic.it/ningyo .

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