09 04 2018
Cristiana Boccassini, CCO of Publicis Italy, recognised in Ad Age’s Women To Watch
9th April 2018: CCO of Publicis Italy, Cristiana Boccassini, has been recognised in Ad Age's line up of Women... More
9th April 2018: CCO of Publicis Italy, Cristiana Boccassini, has been recognised in Ad Age's line up of Women To Watch Europe 2018. The prestigious list recognises 'outstanding executives who are making a difference in the marketing, advertising and media industries…(and the) achievements of women challenging the status quo with their approaches to creative work, marketing and business building.' Cristiana is the only Italian female creative to achieve such extensive international recognition through her work and leadership, winning 53 Cannes Lions amongst many other international awards. She will appear on this year's D&AD and Clio juries. She joined Publicis Italy as Executive Creative Director in 2011, together with her creative partner Bruno Bertelli. In their first year, the team were named members of the International Creative Board of Publicis Worldwide. Two years later, they were appointed Global Creative Directors on the global Heineken account after winning the global account for the network. Cristiana has been leading creative across key campaigns for global clients including Heineken, Diesel, Renault and Nestlé. Since her arrival in 2011, she has worked tirelessly alongside Bruno to build the reputation of Publicis and to transform a local agency into a global hub, which can create and adapt work for international clients. In reflection of her achievements, she was promoted to CCO of Publicis Italy this year and stepping up to cover both the Milan and Rome offices. "We couldn't be more pleased with our Women to Watch Europe Class of 2018," says Judann Pollack, deputy editor of Ad Age. "Not only are their accomplishments great within their own companies, this group of women are breaking boundaries to create a more inclusive and equal workplace within the industry at large." Cristiana added: "I am honoured to be recognised by Ad Age, alongside a list of outstanding leaders. Creative leadership to me is about encouraging and supporting creative teams to excel in what they believe is possible. We have built a great international talent pool at Publicis Italy and throughout the journey, I feel it has been critical to empower the creative teams with strategic clarity and creative structure to liberate their creative thinking and equip them with the confidence to dare". Hide
03 09 2017
A career in five Lions: Bruno Bertelli
Ahead of his appearance at eurobest 2017, we take a look back on the career of Publicis Worldwide’s global... More
Ahead of his appearance at eurobest 2017, we take a look back on the career of Publicis Worldwide’s global chief creative officer. Bruno Bertelli began his career as a copywriter in New York after attending the School of Visual Arts. He then moved to JWT Italy in 1998 where he remained until 2010 in the role of creative director on high profile international accounts and Executive Creative Director of the Rome office. Then in 2011, he joined Publicis Italy as Executive Creative Director with Cristiana Boccassini. In November 2014 Publicis WW appointed him CEO of Publicis Italy. Thanks to his work with the client, in June 2015 he was appointed as Global Leader on Heineken for the network and in November 2016, ECD Publicis Western Europe. More recently he was nominated to be Global CCO Publicis Worldwide. Along with Cristiana Boccassini, he is the most awarded Italian creative in the world with 41 Cannes Lions, of which nine are Gold. To mark his recently confirmed appearance at eurobest, we’ve picked out a few of our favourites. … https://www.canneslions.com/stories/2017/09/03/a-career-in-five-lions-bruno-bertelli Hide
27 04 2017
“人魚 – NINGYO” awarded at CORTI d’Argento 2017
Milan, 27 April 2017 – Last week, Gabriele Mainetti received Sngci Film Journalists special award at the Cinema House... More
Milan, 27 April 2017 – Last week, Gabriele Mainetti received Sngci Film Journalists special award at the Cinema House for NINGYO, the short film presented in absolute preview at the 73th Cinematographic Art International Exhibition at the Venice Biennale, on September 7. Alessandro Borghi, Aurora Ruffino and New Renault Scénic, whose innovative modularity inspired the project, are the protagonists of “人魚 – NINGYO”, a Renault project, brainchild of Publicis Italia, communication agency of the French car manufacturer, and produced by Think Cattleya. Award’s justification arises from the experimental nature of Ningyo. It shows that it’s possible to explore new languages even in the field of advertising marketing, thanks to the realisation of three distinct modules which can tell six different stories out of the same matrix depending on their editing. The project is available on the digital platform www.nuovascenic.it/ningyo . Hide
22 02 2017
Publicis Italia is the 2016 queen of creativity for the Gunn Report
The agency led by Bruno Bertelli, again according to the data reported in the Gunn Report, has been the... More
The agency led by Bruno Bertelli, again according to the data reported in the Gunn Report, has been the most awarded Italian agency in the world since 2012. Added to this is the fact that, last year, Heineken was ranked the most awarded customer. We remind you that, since June 2015, the beer brand has been a customer of the French network, but the Creative Hub is in Publicis Italia which designs and coordinates all global communication. “I am really proud of the excellent creative results obtained in recent years which have also led our client Heineken to obtain an incredible result that has allowed him to make a leap of 5 positions over the last year compared to the previous year.” declares Bruno Bertelli, CEO of Publicis Italia and Global Chief Creative Director of Publicis WW. “I want to thank all my team and in particular the excellent work done by Cristiana Boccassini, Luca Cinquepalmi and Marco Venturelli.” Hide

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