Milan, 10 November 2018 – Adci Awards 2018 Grand Prix went to Publicis and Diesel for the “Deisel – Go with the Fake” campaign. Publicis gained 15 awards in total, among which the Agency of the Year award. Deisel Go With The Fake, Diesel Go With The Flaw, Diesel Keep The World Flawed and Heineken Jackie were the most rewarded ones.

• Grand Prix Campaign: DEISEL GO WITH THE FAKE DIESEL
• Silver – Press Campaign – Multi-subject: MANIFESTO Diesel Sun Burn, Being Lazy
• Gold – Out Of Home– DEISEL GO WITH THE FAKE DIESEL
• Gold – TV and Cinema– Go With The Flaw-Poem Diesel
• Silver – TV and Cinema – Keep The World Flawed Diesel
• Gold – TV and Cinema – JACKIE Heineken
• Gold – Other Media – DEISEL GO WITH THE FAKE DIESEL
• Silver – Other Media – DACIA THE AUCTION
• Gold – Direction and Animation – Go With The Flaw Diesel
• Silver – Direction and Animation – Keep The World Flawed Diesel
• Gold – Direction and Animation – JACKIE Heineken
• Gold – Direct Marketing – Campaign: DEISEL GO WITH THE FAKE DIESEL
• Silver – Direct Marketing – Digital and Social Media– SKY SPOILER KILLERS SKY GOMORRA
• Gold – Events and “stunt”– DEISEL GO WITH THE FAKE DIESEL
• Gold – Branded Live Experience – DEISEL GO WITH THE FAKE

Click here for further details. Hide

Milan, 10th November 2018 – Our strategy operation with Heineken on the #uefachampionsleague was recognized at the 2018 IPA Effectiveness Awards with the Tim Broadbent Prize for Best International and with Best Multi-Market. Discover all winners here. Hide

Milan, 22 October 2018 – Last Friday night, Publicis and Diesel were crowned with two GrandPrix, four golds and four silvers at the Golden Drums, thanks to three campaigns: Go With The Flaw, Flaw Always Win and Go With The Fake. The two GrandPrix were assigned to the Flaw Always Win and Go With The Fake campaigns respectively. The former also won a Silver Drum, while the award-winning Go With The Fake gained two further golds and a silver on this occasion. Go With The Flaw campaign was acknowledged two golds and two silvers. Diesel, founded by Renzo Rosso in 1978, was also assigned the Brand Grand Prix award, as a consequence of the successful campaigns the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini has realised for it. Diesel and Publicis had recently received the Brave Brands Award in New York. This prestigious award is assigned by the Andy Awards jury to those brands adopting brave approaches and taking risks together with their communication partners. Nike, Tide, P&G, KFC, Orange Telecom and a few others have been among the winners this year. Link to the website: https://goldendrum.com/ Link to the Brave Brands Award video: https://www.facebook.com/andyawards/videos/2484078118276954/ Hide

Milan, 18 May 2018 – Further awards have been assigned to the campaigns Publicis Italia, the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini, has realised for Diesel. The NY Festivals rewarded them with three golds, four silvers and three bronzes, while the One Show granted one silver and four merits to the agency’s work. In particular, Go With The Flaw, which has been the first campaign realised by the agency for Diesel, won two golds, four silvers and one bronze in the Film and Film Craft categories at the NY Festivals. It was acknowledged three merits in the Film and Moving Image Craft categories at the One Show as well. The second chapter of the Keep The World Flawed received a gold and two bronzes in Film and Film Craft categories at the NY Festivals, while one silver and one merit in Film at the One Show. Both the campaigns had previously gained several awards at the D&AD and at the Andy. Hide

Milan, 4 May 2018 – Publicis Italia, the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini, gained several awards at the D&AD and at the Andy, thanks to its campaigns for Diesel. The D&AD awarded the agency’s work with one Grafite and three Wood(s), while Andy assigned a gold at the ceremony that took place in New York yesterday. Specifically: Go With The Flaw, the campaign opening the new communication path of Diesel brand in September 2017 and which has made the “flawed” denim an iconic item, gained two Wood(s) in the Film Craft category at the D&AD. Keep The World Flawed, the new chapter of the Go With The Flaw campaign, which was launched in January, won a Wood at the D&AD in the Film Advertising category. The most recent Go With The Fake project, realized in collaboration with Publicis NY and which envisaged selling original Diesel products under the fake brand Deisel, was granted a Grafite at the D&AD and a gold at the Andy. Hide

9th April 2018: CCO of Publicis Italy, Cristiana Boccassini, has been recognised in Ad Age's line up of Women To Watch Europe 2018. The prestigious list recognises 'outstanding executives who are making a difference in the marketing, advertising and media industries…(and the) achievements of women challenging the status quo with their approaches to creative work, marketing and business building.' Cristiana is the only Italian female creative to achieve such extensive international recognition through her work and leadership, winning 53 Cannes Lions amongst many other international awards. She will appear on this year's D&AD and Clio juries. She joined Publicis Italy as Executive Creative Director in 2011, together with her creative partner Bruno Bertelli. In their first year, the team were named members of the International Creative Board of Publicis Worldwide. Two years later, they were appointed Global Creative Directors on the global Heineken account after winning the global account for the network. Cristiana has been leading creative across key campaigns for global clients including Heineken, Diesel, Renault and Nestlé. Since her arrival in 2011, she has worked tirelessly alongside Bruno to build the reputation of Publicis and to transform a local agency into a global hub, which can create and adapt work for international clients. In reflection of her achievements, she was promoted to CCO of Publicis Italy this year and stepping up to cover both the Milan and Rome offices. "We couldn't be more pleased with our Women to Watch Europe Class of 2018," says Judann Pollack, deputy editor of Ad Age. "Not only are their accomplishments great within their own companies, this group of women are breaking boundaries to create a more inclusive and equal workplace within the industry at large." Cristiana added: "I am honoured to be recognised by Ad Age, alongside a list of outstanding leaders. Creative leadership to me is about encouraging and supporting creative teams to excel in what they believe is possible. We have built a great international talent pool at Publicis Italy and throughout the journey, I feel it has been critical to empower the creative teams with strategic clarity and creative structure to liberate their creative thinking and equip them with the confidence to dare". Hide

Ahead of his appearance at eurobest 2017, we take a look back on the career of Publicis Worldwide’s global chief creative officer. Bruno Bertelli began his career as a copywriter in New York after attending the School of Visual Arts. He then moved to JWT Italy in 1998 where he remained until 2010 in the role of creative director on high profile international accounts and Executive Creative Director of the Rome office. Then in 2011, he joined Publicis Italy as Executive Creative Director with Cristiana Boccassini. In November 2014 Publicis WW appointed him CEO of Publicis Italy. Thanks to his work with the client, in June 2015 he was appointed as Global Leader on Heineken for the network and in November 2016, ECD Publicis Western Europe. More recently he was nominated to be Global CCO Publicis Worldwide. Along with Cristiana Boccassini, he is the most awarded Italian creative in the world with 41 Cannes Lions, of which nine are Gold. To mark his recently confirmed appearance at eurobest, we’ve picked out a few of our favourites. … https://www.canneslions.com/stories/2017/09/03/a-career-in-five-lions-bruno-bertelli Hide

Milan, 27 April 2017 – Last week, Gabriele Mainetti received Sngci Film Journalists special award at the Cinema House for NINGYO, the short film presented in absolute preview at the 73th Cinematographic Art International Exhibition at the Venice Biennale, on September 7. Alessandro Borghi, Aurora Ruffino and New Renault Scénic, whose innovative modularity inspired the project, are the protagonists of “人魚 – NINGYO”, a Renault project, brainchild of Publicis Italia, communication agency of the French car manufacturer, and produced by Think Cattleya. Award’s justification arises from the experimental nature of Ningyo. It shows that it’s possible to explore new languages even in the field of advertising marketing, thanks to the realisation of three distinct modules which can tell six different stories out of the same matrix depending on their editing. The project is available on the digital platform www.nuovascenic.it/ningyo . Hide

The agency led by Bruno Bertelli, again according to the data reported in the Gunn Report, has been the most awarded Italian agency in the world since 2012. Added to this is the fact that, last year, Heineken was ranked the most awarded customer. We remind you that, since June 2015, the beer brand has been a customer of the French network, but the Creative Hub is in Publicis Italia which designs and coordinates all global communication. “I am really proud of the excellent creative results obtained in recent years which have also led our client Heineken to obtain an incredible result that has allowed him to make a leap of 5 positions over the last year compared to the previous year.” declares Bruno Bertelli, CEO of Publicis Italia and Global Chief Creative Director of Publicis WW. “I want to thank all my team and in particular the excellent work done by Cristiana Boccassini, Luca Cinquepalmi and Marco Venturelli.” Hide