17 05 2019
It’s award season again, and it feels like it’s never gone away
One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake... More
One Show Awards by The One Club for Creativity honored our work with Diesel: Go With the Fake earned 3 Golds and 2 Silvers, while Ha(u)te Couture received 1 Silver and 4 Merits. Can’t wait for the next One! Hide
24 04 2019
The brand new Best of the Best ranking by WARC named Publicis Milan as the third agency in Europe.
WARC's brand new Best of the Best ranking named us the third agency in Europe. We are very... More

WARC's brand new Best of the Best ranking named us the third agency in Europe. We are very proud, but we will not relax just yet. Publicis Groupe was named second best Network, so cheers for the whole family.

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29 03 2019
Three secrets from great artists to creating emotional advertising: Bruno Bertelli’s interview on Campaign
Humans will always be emotional creatures, says our CEO and global CCO Bruno Bertelli. Stories keep us engaged and... More

Humans will always be emotional creatures, says our CEO and global CCO Bruno Bertelli. Stories keep us engaged and make announcements memorable. Here are three secrets to creating emotional advertisements, told by the man himself.

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28 02 2019
The WARC Creative 100 rankings are out: Publicis Italia features as the 11th best agency in the world.
The WARC Creative 100 ranking is out and Publicis Italia is the eleventh best agency in the world, which... More

The WARC Creative 100 ranking is out and Publicis Italia is the eleventh best agency in the world, which makes us the best agency in our network. Our #GoWithTheFake campaign for Diesel entered the world top 10 and the Italian fashion company finished 8th in the Top Brands ranking.

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18 02 2019
PRODU Publicidad hosted Bruno Bertelli in Mexico City

Bruno Bertelli was hosted by PRODU Publicidad in Mexico City.

Watch here the full interview.

Bruno Bertelli was hosted by PRODU Publicidad in Mexico City. Watch here the full interview. Hide
14 11 2018
Adci Awards 2018: the Grand Prix went to Publicis and Diesel for “Deisel – Go with the Fake”
Milan, 10 November 2018 – Adci Awards 2018 Grand Prix went to Publicis and Diesel for the “Deisel –... More
Milan, 10 November 2018 – Adci Awards 2018 Grand Prix went to Publicis and Diesel for the “Deisel – Go with the Fake” campaign. Publicis gained 15 awards in total, among which the Agency of the Year award. Deisel Go With The Fake, Diesel Go With The Flaw, Diesel Keep The World Flawed and Heineken Jackie were the most rewarded ones.
  • Grand Prix Campaign: DEISEL GO WITH THE FAKE DIESEL
  • Silver – Press Campaign – Multi-subject: MANIFESTO Diesel Sun Burn, Being Lazy
  • Gold – Out Of Home– DEISEL GO WITH THE FAKE DIESEL
  • Gold – TV and Cinema– Go With The Flaw-Poem Diesel
  • Silver – TV and Cinema – Keep The World Flawed Diesel
  • Gold – TV and Cinema – JACKIE Heineken
  • Gold – Other Media – DEISEL GO WITH THE FAKE DIESEL
  • Silver – Other Media – DACIA THE AUCTION
  • Gold – Direction and Animation – Go With The Flaw Diesel
  • Silver – Direction and Animation – Keep The World Flawed Diesel
  • Gold – Direction and Animation – JACKIE Heineken
  • Gold – Direct Marketing – Campaign: DEISEL GO WITH THE FAKE DIESEL
  • Silver – Direct Marketing – Digital and Social Media– SKY SPOILER KILLERS SKY GOMORRA
  • Gold – Events and “stunt”– DEISEL GO WITH THE FAKE DIESEL
  • Gold – Branded Live Experience – DEISEL GO WITH THE FAKE
Click here for further details. Hide
11 11 2018
Publicis and Heineken won at 2018 IPA Effectiveness Awards
Milan, 10th November 2018 – Our strategy operation with Heineken on the #uefachampionsleague was recognized at the 2018 IPA... More
Milan, 10th November 2018 – Our strategy operation with Heineken on the #uefachampionsleague was recognized at the 2018 IPA Effectiveness Awards with the Tim Broadbent Prize for Best International and with Best Multi-Market. Discover all winners here. Hide
22 10 2018
Golden Drum and Brave Brands Awards crowned Publicis and Diesel
Milan, 22 October 2018 – Last Friday night, Publicis and Diesel were crowned with two GrandPrix, four golds and... More
Milan, 22 October 2018 – Last Friday night, Publicis and Diesel were crowned with two GrandPrix, four golds and four silvers at the Golden Drums, thanks to three campaigns: Go With The Flaw, Flaw Always Win and Go With The Fake. The two GrandPrix were assigned to the Flaw Always Win and Go With The Fake campaigns respectively. The former also won a Silver Drum, while the award-winning Go With The Fake gained two further golds and a silver on this occasion. Go With The Flaw campaign was acknowledged two golds and two silvers. Diesel, founded by Renzo Rosso in 1978, was also assigned the Brand Grand Prix award, as a consequence of the successful campaigns the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini has realised for it. Diesel and Publicis had recently received the Brave Brands Award in New York. This prestigious award is assigned by the Andy Awards jury to those brands adopting brave approaches and taking risks together with their communication partners. Nike, Tide, P&G, KFC, Orange Telecom and a few others have been among the winners this year. Link to the website: https://goldendrum.com/ Link to the Brave Brands Award video: https://www.facebook.com/andyawards/videos/2484078118276954/ Hide
18 05 2018
Publicis and Diesel collecting awards at the NY Festivals and at the One Show
Milan, 18 May 2018 – Further awards have been assigned to the campaigns Publicis Italia, the agency headed by... More
Milan, 18 May 2018 – Further awards have been assigned to the campaigns Publicis Italia, the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini, has realised for Diesel. The NY Festivals rewarded them with three golds, four silvers and three bronzes, while the One Show granted one silver and four merits to the agency’s work. In particular, Go With The Flaw, which has been the first campaign realised by the agency for Diesel, won two golds, four silvers and one bronze in the Film and Film Craft categories at the NY Festivals. It was acknowledged three merits in the Film and Moving Image Craft categories at the One Show as well. The second chapter of the Keep The World Flawed received a gold and two bronzes in Film and Film Craft categories at the NY Festivals, while one silver and one merit in Film at the One Show. Both the campaigns had previously gained several awards at the D&AD and at the Andy. Hide
04 05 2018
D&AD and Andy awarded Publicis and Diesel
Milan, 4 May 2018 – Publicis Italia, the agency headed by the CEO Bruno Bertelli and the CCO Cristiana... More
Milan, 4 May 2018 – Publicis Italia, the agency headed by the CEO Bruno Bertelli and the CCO Cristiana Boccassini, gained several awards at the D&AD and at the Andy, thanks to its campaigns for Diesel. The D&AD awarded the agency’s work with one Grafite and three Wood(s), while Andy assigned a gold at the ceremony that took place in New York yesterday. Specifically: Go With The Flaw, the campaign opening the new communication path of Diesel brand in September 2017 and which has made the “flawed” denim an iconic item, gained two Wood(s) in the Film Craft category at the D&AD. Keep The World Flawed, the new chapter of the Go With The Flaw campaign, which was launched in January, won a Wood at the D&AD in the Film Advertising category. The most recent Go With The Fake project, realized in collaboration with Publicis NY and which envisaged selling original Diesel products under the fake brand Deisel, was granted a Grafite at the D&AD and a gold at the Andy. Hide

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