07 06 2021
Cristiana Boccassini named as one of the best creative 100 in the world
Cristiana Boccassini, Global Chief Creative Officer Publicis Italia and Le Pub, has been named among the best creative talents... More
Cristiana Boccassini, Global Chief Creative Officer Publicis Italia and Le Pub, has been named among the best creative talents in the world by Adweek, which has included her in the global ranking Creative 100 2021. The ranking by Adweek, one of the most important creativity magazines in the world, celebrates the most fascinating and esteemed minds of today, ranging from the most influential icons to emerging game-changers.   Boccassini joined Publicis Italy as Executive Creative Director in 2011 working alongside creative partner Bruno Bertelli with whom she leads the global Heineken account. They bear her signature award-winning global projects created for Diesel, Renault and Nestlé. In 2018, she became Chief Creative Officer of the agency for Italy, leading the creativity of the Milan and Rome offices. Her work has won numerous awards including 61 Cannes Lions. Among the latest works to gain numerous awards is Diesel's short film "Francesca" made for Pride Month 2020, which celebrates the freedom to be yourself and live the life everyone wants.   Cristiana Boccassini is the only Italian in the 2021 ranking and joins the likes of Chinese director Chloè Zhao winner of the 2021 Oscar for Nomadland.              
    Hide
28 05 2021
2nd best agency of the year at D&AD
Publicis Italy has been named 2nd Best Agency of The Year at the exclusive and iconic D&AD Awards. A... More
Publicis Italy has been named 2nd Best Agency of The Year at the exclusive and iconic D&AD Awards. A prestigious and extremely significant podium; for the first time an Italian agency has achieved such recognition from the Anglo-Saxon creative community. A total of 10 Awards have gone to Publicis Italy, including 6 prestigious Yellow Pencils, 2 Graphite Pencils and 2 Wood Pencils. Reaching the highest podium was Diesel's Francesca campaign which celebrates the beauty of diversity, Francesca won the extraordinary result of 5 Yellow Pencils, three of which in the Film category. The Enjoy Before Returning campaign by Diesel, also received multiple awards, with 1 Yellow Pencil, 1 Graphite Pencil and 1 Wood Pencil in the Direct, Branding and Experiential categories respectively. Barilla, with the Playlist Time project, distinguished itself in the Media section with 1 Graphite Pencil. These new and important awards enrich the palmares of Publicis Italy, which was included in the WARC Creative 100 top 10 worldwide in 2020.   Publicis Worldwide was one of the most awarded networks at the D&AD Awards 2021, winning a total of 21 Pencils, including 8 Yellow Pencils, 6 Graphite Pencils and 7 Wood Pencils.             Hide
08 04 2021
Bruno Bertelli is the most awarded creative director in the world
The new edition of the World Creative Rankings, compiled by The Drum, has designated Bruno Bertelli as the most... More
The new edition of the World Creative Rankings, compiled by The Drum, has designated Bruno Bertelli as the most awarded creative in the world in 2020. For the first time in history, an Italian ranks first in the prestigious global ranking that celebrates the best creative talents in the world of advertising and communication. A result that makes us reflect on how today in Italy it is possible to achieve very high levels of excellence in sectors where other countries usually have the leadership. Since 2016 Bertelli has been Global Chief Creative Officer of Publicis Worldwide, one of the most important creative agencies in the world and part of Publicis Groupe, the third global communications group. He was the first Italian creative to hold a position of global responsibility in the world of communication. Thanks to his work with brands such as Heineken, Diesel, Barilla and Mercedes, of which he is global advisor, he has revolutionized their perception on the market by inventing new languages. With his vision and tenacity he has been able to inspire generations of talents to the point of attracting creative people from all over the world to Italy. In his career Bertelli has won 82 Lions at the Cannes Lion, the most important International Festival of Creativity on a global level and in which the most influential talents participate every year to define the trends of the future of communication and beyond. At the end of 2017 Adage, one of the most famous creativity magazines, included Bertelli in the Creativity 50 ranking, together with Rihanna, Yayoi Kusama, Melissa McCarty, Stephen Colbert and Edward Enninful. In the past, Italian personalities of the caliber of Franca Sozzani, Maurizio Cattelan and Oliviero Toscani have received this recognition. Today, at a time more than ever characterized by the need for change, Bertelli is working to reimagine creativity by experimenting with new ways of communicating. In particular, his attention is focused on the relationship between Creativity and Data which assumes an increasingly central role also following the pandemic and the increased need to understand people’s new behaviors. An apparently antithetical and unimaginable relationship until a few years ago but which today is the only possible formula to make contemporary language evolve. Hide
10 12 2020
Publicis Italy on the second place in Eurobest – AGENCY OF THE YEAR
It’s official! Publicis Italy scored 2nd Best Agency of The Year at eurobest Festival of Creativity this year along... More
It’s official! Publicis Italy scored 2nd Best Agency of The Year at eurobest Festival of Creativity this year along with an astonishing number of 3 Grand Prix awards and we couldn’t be more proud. We also brought home 2 Golds, 3 Silver and 3 Bronze awards. Time to make some room on our shelves. Great job everyone involved, we’re thankful for everything, now it’s time to celebrate virtually!                     Hide
24 04 2020
Cristiana Boccassini first among women in the ranking of the Most Awarded CCOs in the world
The Drum World Creative Rankings 2020, is the complete guide to creative excellence in advertising and marketing globally. In... More
The Drum World Creative Rankings 2020, is the complete guide to creative excellence in advertising and marketing globally. In the 2020 edition, Cristiana Boccassini, CCO of Publicis Italia, was ranked first among the most awarded female Chief Creative Officers in the world. Cristiana Boccassini, CCO Publicis Italia, declares: “I am very proud of this recognition. When it comes to diversity it is not just a question of gender but it is the ability to mix different personalities, backgrounds and cultures. In the agency we have people from all over the world with over 40 countries. My advice for women who want to take this path? Surround yourself with talented, enterprising people capable of giving you support and pointing you in the best direction to achieve the best possible creative result ”. Publicis Italia is confirmed as one of the most awarded creative agencies in the world and, with this new recognition of its CCO, demonstrates how the values ​​of diversity and inclusion are organically an integral part of the agency’s working model. In The Drum World Creative Ranking 2020, Publicis Italia ranks in twelfth place among the most awarded agencies in the world. Hide
06 04 2020
Barilla thanks #italiacheresiste with Publicis and Sophia Loren.

Watch the ad at this link.

 

Watch the ad at this link.   Hide
16 12 2019
What marketers can learn from Greta Thunberg – Bruno Bertelli for Ad Age
"Greta Thunberg is a phenomenon. And brands and marketers can learn something from her." Our CEO and Global CCO Bruno Bertelli on... More
"Greta Thunberg is a phenomenon. And brands and marketers can learn something from her." Our CEO and Global CCO Bruno Bertelli on Greta Thunberg's relevance in the world of advertising. Check the full piece on Ad Age   Hide
12 11 2019
ADCI 2019 agency of the year
PUBLICIS WINS THE GRAND PRIX, 12 GOLD, 7 SILVER AND 5 BRONZE AND IS NAMED AGENCY OF THE... More
PUBLICIS WINS THE GRAND PRIX, 12 GOLD, 7 SILVER AND 5 BRONZE AND IS NAMED AGENCY OF THE YEAR Diesel, Heineken, Leroy Merlin, Coca-Cola and Renault were awarded the highest accolades. Publicis Italy returns again to the top level of the ADCI Awards and for the second consecutive year is named Agency of the Year, winning the Grand Prix with Diesel Hate Couture. Diesel also picks up the prize for Best Client. In addition to the Grand Prix, Publicis Italia takes home 24 awards, of which 12 are gold, 7 silver and 5 bronze. Five Gold and two Silver go to Diesel Hate Couture, three Gold to Diesel SID: BIZ, one Gold, one Silver and one Bronze to Diesel Be to Follower, and two Silver for the Mustafa Diesel Campaign. Publicis Italy also brings home a Gold with the Heineken Unmissable Campaign, a Gold and Silver with Coca-Cola The Sign, a Gold and Bronze with Leroy Merlin Lessons For Good, and a Bronze with Renault Tokio Stories.     Hide
25 09 2019
And eventually we grabbed the Grand Prix
New York, September 25. We're not sure you heard it, but the Clio Awards took place last night. Oh,... More

New York, September 25.

We're not sure you heard it, but the Clio Awards took place last night. Oh, what a night! We took home the #GrandPrix for our “Lessons for Good” campaign for Leroy Merlin,

Great job, team!

Hide
31 07 2019
The Small Bang Theory – Bruno Bertelli for TED Verona
Great ideas do not exist: creativity never comes suddenly, but is a set of small steps, of small conflicts.... More

Great ideas do not exist: creativity never comes suddenly, but is a set of small steps, of small conflicts. - The Small Bang Theory, this is the title of Bruno Bertelli's speech at TED in Verona that reveals his idea of ​​creativity.

WATCH HERE THE FULL VIDEO Hide

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.