For the past five years, Heineken has successfully been bringing fans together to watch the UEFA Champions League with a beer. But on March 15th, The UEFA made the difficult decision of postponing all matches to protect the players and fans. As the official sponsor of The UEFA Champions League, Heineken gives hurting fans the fresh perspective they need. Using UGC created during the lockdown, Heineken pays tribute to the fans who tried filling the empty UEFA Champions League void in their hearts. And to the moment they could stop trying and start watching. Because the good thing about waiting is when it ends.