The young people who do their best to achieve their goals at work often have to give up their passions, like their own team of the heart.
Dacia “The Swap” is the new project signed by Dacia and Udinese which rewards those who are busy every day, even on the weekend, giving them a protagonist day. On Sunday, six young workers were replaced at work by the Udinese players, who they replaced on the bench in the Dacia Arena. To enjoy a major league match in the front row.

The Swap
Additional materials
Other projects Dacia

The Passenger
In everyday life unexpected encounters can happen at any moment: for a driver it could be meeting a panda and for a panda it could be meeting incredible technologies of a car. And this is exactly what happens in the…

A prova di vita reale (A real life challenge)
The new Dacia Sandero can withstand all the challenges of everyday life. Even the one of getting across Naples during New Year's Eve celebrations. The actor Salvatore Esposito and the director Claudio Cupellini lead us in this venture.

Dacia Family Project
Dacia Family Project is the initiative by Dacia and Udinese Calcio, created by Publicis Italia, staged at the Dacia Arena during the Udinese Calcio vs Napoli match. To allow families to think about the future without having to forgo their…

We are family
With an advertising commercial created by Publicis Italia, Dacia launches the Family Special Edition: modern design, useful technology and plenty of comfort for the driver and all the family. An entire range, designed for all lifestyles, is ideal for all…

Sponsor Day The Split
Thanks to its main sponsor Dacia, Udinese Calcio entered the field with a uniform unprecedented in the history of our championship. The jersey worn by Di Natale and his teammates was split in half, with the classic black and white…

Sponsor Day
“Dacia Sponsor Day”, the contest conceived and created by Publicis Italia, Dacia in collaboration with Udinese Calcio, gave small entrepreneurs and professionals the opportunity to become the main sponsor of the black and white jersey team. The characteristics and qualities…