People tend to overestimate how good drivers they are when they’re drunk. 81% of them think that alcohol makes them better drivers like the famous F1 Daniel Ricciardo and Sergio Pérez. That’s why Heineken wants to remind people that just when they feel like great drivers, it’s exactly when they shouldn’t drive.
#WhenYouDriveNeverDrink

The Night is Full of Great Drivers
Other projects Heineken

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