The Invisible Store

By far, brand visibility has been the touchstone of every sensible brand strategy.

With subtlety engraved into its DNA and years of logo less statement pieces, Bottega Veneta wanted to prove that you can be visible without being loud.

So we launched: The Invisible Store.
A 3 M high, 100 meters square almost invisible installation echoing the brand’s values: subtlety, discretion, self confidence and joy.

Designed especially for the atrium of Plaza 66 in Shanghai, the Invisible Store reflects its surroundings and logos while Bottega Veneta makes a bold statement without being loud.



Other projects Bottega Veneta

Bottega for Bottegas

For the holiday season, Bottega Veneta steps out of the spotlight and gifts its visibility to other equally exquisite Italian bottegas. There’s not just one Bottega in Italy.

Hidden Outdoors

When every other brand fights for visibility, Bottega Veneta decided to hide its outdoors from the majority. Invisibility makes you the most visible.

Prime Video

The Laundry Screen


Open Carbonara


Just Another Night Out


Lady & The Tramp


The Greatest Skier Of All Time


Ant-Man and The Wasp


Coming Soon


The Office Cleaners

Leroy Merlin

Lab for Change


Passive Cooking


Bar Experience


The Closer

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.