By far, brand visibility has been the touchstone of every sensible brand strategy.
With subtlety engraved into its DNA and years of logo less statement pieces, Bottega Veneta wanted to prove that you can be visible without being loud.
So we launched: The Invisible Store.
A 3 M high, 100 meters square almost invisible installation echoing the brand’s values: subtlety, discretion, self confidence and joy.
Designed especially for the atrium of Plaza 66 in Shanghai, the Invisible Store reflects its surroundings and logos while Bottega Veneta makes a bold statement without being loud.