This is the karaoke version of the “Moderate Drinkers Wanted” campaign. The third global campaign (the fifth in Italy), also created by Publicis Italia for Heineken® on the subject of responsible drinking, continues the company’s commitment to make moderate drinking aspirational.
This new campaign aims to support and strengthen the new global trend of moderate drinking. For the first time, it places women at the centre of the campaign, who encourage men to limit their drinking.
The new TV commercial, with an iconic soundtrack, conveys the clear message that women prefer men who drink in moderation.