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The Hello Bench

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Far nascere nuove relazioni è più difficile di quello che si pensa, anche quando si è in mezzo a centinaia di migliaia di persone.
Per farlo serve una scintilla, una nuova opportunità e, naturalmente, una red mug. È esattamente quello che Nescafé ha fatto con The Hello Bench durante il Salone del Mobile di Milano: una panchina che si accorcia e che unisce due sconosciuti, aiutandoli a rompere il ghiaccio e a cominciare una relazione. Ancora una volta le nuove connessione nascono grazie a Nescafé.

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