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The GIF Answer

Will I lose my virginity if I put it in? Will it get lost up there? Is it difficult to insert? These are some of the many doubts that haunt the thoughts of young girls who approach the world of tampons.
How could we answer these questions in a way that’s as young and fresh as they are? We thought GIFs were the perfect way.

Additional materials

Other projects Tampax

I decide.

  The social barriers that women have to face in their daily life will always be there. Although there’s no barrier that should stop a woman, not even the period. Tampax supports women everyday, helping them to feel free of…


In order to prove to women that they can unleash all their energy doing whatever they want, even during their period, Tampax made the first commercial casting common girls with different passions who actually had their period during the shooting.…

A prova di uomo (Man-proof)

In May 2015, Tampax introduced a communication campaign with a strategy and digital project created by Publicis Italia. In Italy, many women still believe that a Tampax is difficult to use, without ever having tried one. How could we convince…


The Closer


Cheers to all fans


Pause is Power


The Sound of Stories


New Barilla Al Bronzo


The Night is Young

Bottega Veneta

Bottega for Bottegas


A Lockdown Love Story


Live Till The Last Drop


Heineken Silver Launch

Bottega Veneta

Hidden Outdoors



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