We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off can be easier than they think. So we created The Closer: a bottle opener that automatically closes your work when you open a beer. The device that we designed, manufactured, and shared with the world doesn’t just help people #WorkResponsibly, but helps the world be just a little fresher.
The Closer
Other projects Heineken
Working late?
We used super powerful projectors to turn people working late into ads about not working late. Giving overworked New Yorkers a not so subtle reminder that if a bottle opener can close down work, they can too.
Cheers to all fans
What image comes to mind when you think about a football fan? Women fans? They make almost half of football fans across the world, so that makes sense. Cheers to that! #CheersToAllFans
The Night is Young
Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to…
A Lockdown Love Story
For countries preparing to re-open, ‘A Lockdown Love Story’ celebrates the unexpected moments that only real life can bring. We follow a couple who falls in love online during quarantine. It isn’t until the restrictions are lifted and can meet…
Heineken Silver Launch
To claim that the new Heineken Silver is Extra Fresh we jumped on the latest trend and we did what every other brands were doing: launching in the metaverse. We created the first virtual Heineken made only from the freshest…
Shutter Ads
HEINEKEN’s newest platform, “Shutter Ads”, turns shutters into a new advertising media to help bars cope through these times. The brand is changing its media buying behaviour and diverts part of its media budget from outdoor advertising to closed shutters,…
We’ll meet again
“We’ll meet again” celebrates people’s resilience over the last year, as the world found new ways to keeping the nightlife spirit alive while respecting the rules. The campaign captures the ways in which we all had to try and make…
Cheers With No Alcohol
For centuries non-drinkers have been facing this dilemma: cheers or no cheers? Meet #CheersWithNoAlcohol, the cheers-inclusive film for Heineken 0.0. Now you can
The Night is Full of Great Drivers
People tend to overestimate how good drivers they are when they're drunk. 81% of them think that alcohol makes them better drivers like the famous F1 Daniel Ricciardo and Sergio Pérez. That's why Heineken wants to remind people that just…
