Projects Clients

The Candidate

Initially it was an internal communication project, but Publicis Italia immediately turned it into a brand activation, which saw 5,000,000 views on the Web in just the first two months on air, making it the second most talked about AD of 2013 in the world, exceeding 400 million media impressions and one million mentions on Google.

These impressive figures were also followed by the birth of real types of interviews.

Heineken International asked Publicis Italia to communicate a positive image of the company, showing how its target group and its employees have the same DNA as the brand, namely, an “Open your world attitude”.

This led to “The Candidate”, a brand activation that overrides the traditional rules of recruiting and transforms a predictable situation, always with the same content (CVs and interviews) into a different way of selecting staff that nobody can prepare for.

Only those who are truly open-minded, enterprising, creative, confident, ready to take a chance and grasp the opportunities that life offers have the right talent to join the Heineken world.

Other projects Heineken

Bar Experience

The Horeca industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. Heineken really believes that bar work can help young people build a successful career. That’s why the brand,…

The Closer

We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off…

Working late?

We used super powerful projectors to turn people working late into ads about not working late. Giving overworked New Yorkers a not so subtle reminder that if a bottle opener can close down work, they can too.

Cheers to all fans

What image comes to mind when you think about a football fan? Women fans? They make almost half of football fans across the world, so that makes sense. Cheers to that! #CheersToAllFans

The Night is Young

Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to…

A Lockdown Love Story

For countries preparing to re-open, ‘A Lockdown Love Story’ celebrates the unexpected moments that only real life can bring. We follow a couple who falls in love online during quarantine. It isn’t until the restrictions are lifted and can meet…

Heineken Silver Launch

To claim that the new Heineken Silver is Extra Fresh we jumped on the latest trend and we did what every other brands were doing: launching in the metaverse. We created the first virtual Heineken made only from the freshest…

Shutter Ads

HEINEKEN’s newest platform, “Shutter Ads”, turns shutters into a new advertising media to help bars cope through these times. The brand is changing its media buying behaviour and diverts part of its media budget from outdoor advertising to closed shutters,…

We’ll meet again

“We’ll meet again” celebrates people’s resilience over the last year, as the world found new ways to keeping the nightlife spirit alive while respecting the rules. The campaign captures the ways in which we all had to try and make…

Heineken

Bar Experience

Heineken

The Closer

Heineken

Working late?

Heineken

Cheers to all fans

Powerade

Pause is Power

Netflix

The Sound of Stories

Barilla

New Barilla Al Bronzo

Heineken

The Night is Young

Bottega Veneta

Bottega for Bottegas

Heineken

A Lockdown Love Story

Bonaqua

Live Till The Last Drop

Heineken

Heineken Silver Launch

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