Rado collaborated with Publicis Italia and Tang Wei to tell the story of its timeless magic.
Rado was one of the first luxury brands to enter the Chinese market. The brand owes its success to stylish design and innovation. Rado is a forerunner in using ceramic, a light hypoallergenic scratch-resistant material, particularly pleasant to wear and touch. In a hi-tech version, ceramic continues to set Rado watches apart, making them unique and resistant to time. Thanks to the creativity of Publicis Italia and with the help of Tang Wei, one of the most famous and popular actresses in China, Rado expresses the magic of creating one of its watches, when the material comes to life, fuses and moulds to give shape to a “timepiece” that can adapt to people, charm them and captivate their imagination.