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I decide.

 

The social barriers that women have to face in their daily life will always be there. Although there’s no barrier that should stop a woman, not even the period.
Tampax supports women everyday, helping them to feel free of doing whatever they want (even when doing anything seems more difficult). That’s why we decided to speak loud, showing the strength of women who decide to face society’s stereotypes and prejudices.

In the #decidoio ad we are telling about little but relevant daily moments, when women decide to do what they want  to without being influenced by other people’s judgment and criticisms.

Additional materials

Other projects Tampax

The GIF Answer

Will I lose my virginity if I put it in? Will it get lost up there? Is it difficult to insert? These are some of the many doubts that haunt the thoughts of young girls who approach the world of tampons.…

Ad-proof

In order to prove to women that they can unleash all their energy doing whatever they want, even during their period, Tampax made the first commercial casting common girls with different passions who actually had their period during the shooting.…

A prova di uomo (Man-proof)

In May 2015, Tampax introduced a communication campaign with a strategy and digital project created by Publicis Italia. In Italy, many women still believe that a Tampax is difficult to use, without ever having tried one. How could we convince…

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