One click away

Buying and selling used objects is not only the most convenient way to get rid of what you no longer need or to find what you are looking for. It is, above all, the easiest way to move on from the past and begin something new. Publicis Italia started with this idea to reposition Subito, the number one buying and selling portal in Italy, on the market.

To show the strategy employed, our agency developed two videos that describe how it only takes just one used object to lead to new and unexpected situations in life.


Video gallery

One click away - Cars

Other projects Subito

The Offline Test

It is easy to make purchases online with total security when you do the same as in real life. We demonstrated this for, by visiting a real store and attempting to fool unsuspecting buyers in a similar way to…

Prime Video

The Laundry Screen


Open Carbonara


Just Another Night Out


Lady & The Tramp


The Greatest Skier Of All Time


Ant-Man and The Wasp


Coming Soon


The Office Cleaners

Leroy Merlin

Lab for Change


Passive Cooking


Bar Experience


The Closer

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