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One click away

Buying and selling used objects is not only the most convenient way to get rid of what you no longer need or to find what you are looking for. It is, above all, the easiest way to move on from the past and begin something new. Publicis Italia started with this idea to reposition Subito, the number one buying and selling portal in Italy, on the market.

To show the strategy employed, our agency developed two videos that describe how it only takes just one used object to lead to new and unexpected situations in life.


Video gallery

One click away - Cars

Other projects Subito

The Offline Test

It is easy to make purchases online with total security when you do the same as in real life. We demonstrated this for, by visiting a real store and attempting to fool unsuspecting buyers in a similar way to…


The Closer


Cheers to all fans


Pause is Power


The Sound of Stories


New Barilla Al Bronzo


The Night is Young

Bottega Veneta

Bottega for Bottegas


A Lockdown Love Story


Live Till The Last Drop


Heineken Silver Launch

Bottega Veneta

Hidden Outdoors



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