The new Heineken UEFA Champions League campaign conveys that a UCL match is a blockbuster show worth watching as it is an unpredictable story that is written live by the best players in the world. A show like this deserves to be shared amongst friends and with beer (Heineken, of course.)
For this reason we’ll show that any moment in any match can unleash the same emotions of a great movie. To do so, we’ll take a specific moment of real footage from a UEFA Champions League match and expand it into a cinematic scene, to emphasize all of its tension and drama.
Eyes wide open, sweating, suspense. Is it a thriller movie or a UEFA Champions League match?