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#SecondLifePasta – World Pasta Day

Pasta is the most loved food in the world, yet it’s also one of the most wasted. That’s why, for World Pasta Day 2022, we teamed up with Barilla and TikTok to launch #SecondLifePasta: the first TikTok hack based on the Italian tradition of creating new dishes from leftover pasta.

Other projects Barilla

Passive Cooking

The project aims to inspire consumers around the world to take part in having a beneficial impact on the planet through simple actions by inviting people to embrace positive behaviours by changing their kitchen habits, while educating pasta lovers on…

New Barilla Al Bronzo

With the new Al Bronzo, Barilla brings a new pasta dimension to tables around the world. A whole new taste experience, as if people savored pasta for the first time. For this reason, the way we decided to present it…

Playlist Timer

The secret for cooking pasta to perfection? The right cooking time. Playlist Timer is a series of playlists whose durations correspond to the cooking time of Barilla’s most loved pasta shapes. An actual kitchen timer on Spotify which turns the…


The new Barilla film features dining tables from all over the world as its main protagonists. We see the dining tables in their daily lives on which people work on their laptops, correct their homework, even do gymnastics or use…

No Words

In the new global Barilla film preparing a plate of pasta becomes much more than a simple attention. It's not only a way to take care of those we love but the key to communicate what we often can't say…

To Italy

Every day, millions of Italians are fighting to face the COVID-19 emergency. People who take care of the sick in our hospitals, or take care of their families at home; many keep working, in factories or behind their computer; some…


The Office Cleaners

Leroy Merlin

Lab for Change


Passive Cooking


Bar Experience


The Closer

Mulino Bianco

Pancake Emoji Delivery


Working late?


Cheers to all fans

The Coca-Cola Company

Pause is Power


The Sound of Stories


New Barilla Al Bronzo


The Night is Young

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