Every year, as soon as Winter Holidays approach, homes all around the world are invaded by ugly wool sweaters. A fashion brand as unconventional as Diesel can’t simply sit back.
To fuel a global revolt against Ugly Wool Sweaters Diesel asked for the help of the highest authority in terms of warm, soft wool. After all, who better than a sheep could help you say no to uncool wool?
A Cool Diesel Sheep, dressed with leather jacket and denim, became the brand’s ambassador for its ‘17/’18 Winter Holidays Global Campaign, “Say No To Uncool Wool”. Irreverent and colorful sheep mannequins, dressed with clothes tailored to perfection on their odd shapes and sizes, pop up in Diesel Stores all around the globe while a set of videos and behind the scenes were released on the digital sphere:
Dressing a sheep
How to decorate your home
How to wrap presents perfectly
How to make a snowman
So watch out, Ugly Wool Sweaters lovers: this winter, sheep will be dressed cooler than those who wear their wool. But don’t worry: as the campaign’s tagline kindly reminds us, all the items you’ll see on the sheep will also be available in human size.