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Roots

Buying and selling used objects is not only the most convenient way to get rid of what you no longer need or to find what you are looking for. It is, above all, the easiest way to move on from the past and begin something new. Publicis Italia started with this idea to reposition Subito, the number one buying and selling portal in Italy, on the market.

To show the strategy employed, our agency developed two videos that describe how it only takes just one used object to lead to new and unexpected situations in life.

Other projects Leroy Merlin

Start your tomorrow

The home is not only the place that reflects who we are today, but it is the place that tells us what we would like to become tomorrow. A positive view of the near future, which each of us unravels…

Lesson for Good

Leroy Merlin with Lessons for Good changed the history of DIY lessons, making them useful to dozens of Italian NGO’s. The idea was simple and impressive: moving from the store, the place where Leroy Merlin has always given lessons to…

Borghi Ritrovati – A challenge for a new life

In Italy thousands of villages risk disappearing. Leroy Merlin chose one of them, Calamecca, and together with one of the main generalist networks, created a television format to repopulate it. In the small village it summoned his best collaborators and…

The host

More and more people are choosing private homes to stay in during their travels. How to renovate your holiday home and rent it more easily? With The Host, Leroy Merlin made home renovation easy and signed the ads on HomeAway…

Tutorial for Good

Publicis Italia presents “Tutorial For Good”, the first series of video tutorials by Leroy Merlin. They are not only useful for those who watch them but also for those who take part in them. Video tutorials usually provide invaluable help…

Bathroom

The goal of the new advertising campaign, created by Publicis Italia, for Leroy Merlin is to strengthen its image as a leading brand that not only sells single products but also assists customers in implementing complete projects. This creative concept…

Heineken

The Night is Young

Netflix

A Classic Horror Story: Andy

Heineken

Shutter Ads

DIESEL

Enjoy Before Returning

DIESEL

Francesca

Heineken

We’ll meet again

Barilla

Playlist Timer

Netflix

The Crown: Royalty Returns

Bottega Veneta

The Invisible Store

DIESEL

Unforgettable Denim

Heineken

The Spoon

Heineken

Smart Working?

Heineken

Home Gatherings

Heineken

Enjoy The Rivalry

Tampax

The GIF Answer

Lines

You are the woman you choose to be

Leroy Merlin

Start your tomorrow

Powerade

Inner Fight

Barilla

No Words

Heineken

Daniel Craig vs James Bond

Solar Power

Unexpected Energy From Nature

Heineken

Back to the bars

Heineken

Connections

Heineken

Ode to Close

Leroy Merlin

Lesson for Good

DIESEL

Be A Follower

Heineken

Empty Bars

DIESEL

Be A Follower | Food

DIESEL

Be A Follower | Laundry

DIESEL

Be A Follower | Traveller

DIESEL

Be A Follower | Party

DIESEL

Be a follower – print campaign

The Coca-Cola Company

The Sign

Solar Power

Natural Power

Renault

Tokyo Stories

Heineken

Cheers to All

Heineken

Holidays as usual

Barilla

Tables

Netflix

Money Heist – Plaza de Papel

Mulino Bianco

The pursuit of happiness

Mulino Bianco

Little Happiness

Tampax

I decide.

Barilla

To Italy

DIESEL

DEISEL – Go with the Fake

DIESEL

Flaw always win

DIESEL

Go With The Flaw

The Coca-Cola Company

Diesel X Coca-cola: The (Re)collection

DIESEL

Diesel x Mustafa’s Gemüse Kebap

DIESEL

Ha(u)te Couture

Heineken

When You Drive Never Drink – Father & Son

Carrefour

It’s not just a list

AXA

All the same

DIESEL

For Successful Living

Nescafé

Nescafè – The Message

Banca Intesa

Tomorrow Together

GSK

#ThankYouPharmacist

Renault

The Wild Store

Heineken

The Delay

Mulino Bianco

Shared happiness

Netflix

Luna Nera – The witch hunt is still open

DIESEL

Diesel On Fadelite SS20

Leroy Merlin

Borghi Ritrovati – A challenge for a new life

Heineken

Better Together

Renault

Enjoy The Moment

heineken unmissable

Heineken

Unmissable

Renault

Enjoy the moment

Heineken

Heineken Vision

Renault

Crossroads

SKY

Better Men

Garnier

Naturale Come Amarsi

Lovable

The Strip

DIESEL JOGGJEANS

DIESEL

Joggjeans – Made To Run Away.

Heineken

Perspectives

DIESEL

Imaginee. Better than realitee.

Heineken

Heineken 0.0. NOW YOU CAN.

Dacia

The Passenger

Renault

The Strip

DIESEL

Say No To Uncool Wool

Renault

Great News – To The Airport

SKY

Spoiler Killers – Gomorra

DIESEL

Chair Executive Officer

DIESEL

SS 18 Collection – Ready To Unwear

Tampax

Ad-proof

DIESEL

Black Friday For The Impatient

Heineken

When you drive, never drink.

Lines

Let’s get women talk

Renault

The Bride

Renault

The Dream Cradle

Renault

Ningyo 人魚

Renault

The Beach House

Campari

The Darker Night

Nescafé

The Hello Bench

Heineken

No More Excuses

Heineken

The Trailblazers

Dacia

The Swap

Publicis

Local Heroes

Leroy Merlin

The host

Subito

The Offline Test

Heineken

Share The Drama

Heineken

Heineken 0.0

Dacia

A prova di vita reale (A real life challenge)

Heineken

Guardian Fans

Heineken

The Tutorial

Heineken

The Final Hashtag

Renault

Tattoo Ink Love

Renault

Always Connected

Renault

Seduction Never Ends

Renault

The Turbo Outfit

Heineken

The Look

Heineken

Credentials
Traditions

Heineken

The Dilemma

Heineken

Credentials – Family

Heineken

There’s more behind the star
Famous

Heineken

There’s more behind the star
Family Secret

Heineken

There’s more behind the star
Three Ingredients

Leroy Merlin

Tutorial for Good

Heineken

Moderate Drinkers Wanted – The Hero Karaoke

Heineken

Moderate Drinkers Wanted
The Hero

Tampax

A prova di uomo (Man-proof)

Heineken

Ode to openness

Renault

Family Business Booster

Renault

Father and Son

Dacia

Dacia Family Project

Nescafé

The Nextdoor Hello

Save the Children

Dress Up

Heineken

The Chorus

Belte

The Bear

Heineken

The Patagonia Quest

Renault

Control Test

Heineken

The Live Tube

Dacia

We are family

Subito

One click away

Leroy Merlin

Bathroom

Renault

Duel

Renault

Costume National

Dacia

Sponsor Day The Split

Dacia

Sponsor Day

Heineken

The Candidate

Sanofi

SOS PMS

Microsoft

Selfie drama

Renault

Extraespace

Heineken

The Sub Living Room

Rado Switzerland

Hypercrome Match Point

Rado Switzerland

Materials

Burn

Never Extinguish

Heineken

Why not?
Why not man

Burn

Visions

Heineken

The Real Master Of Intuition

Heineken

Why Not? – Why not woman

Nescafé

The Hello Experiment

Garnier

BelleColor – Luisa Ranieri

Garnier

Fructis Fortifying Anti-Dandruff Shampoo

Rado Switzerland

Genesis

Heineken

Mini Moment

Heineken

Galaxies

Heineken

Alive

Rado Switzerland

Jogging

Garnier

Advocacy

Heineken

The Wall of Opportunities

Heineken

Reach the sunrise

Heineken

Dance More Drink Slow

Heineken

The Sunrise

Sanofi

Focused days

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