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Family Business Booster

To launch the new commercial vehicles Renault Trafic and Renault Master, Publicis Italia created an advertising spot that tells the story, with many images and just a few words, of the life of two different entrepreneurs: a young father of a family and a more mature man.

Their life is described in scene after scene: their habits, affections, a typical day and their relationship with their means of transport. They drive their separate vehicles to the worksite, where we unexpectedly discover that they are father and son. In the family home and at work, we find out that they are not only connected by affection but also linked by a similar life, sometimes more frenetic and sometimes less, one that involves responsibility and challenges on a daily basis. They even choose, as the closing campaign line shows, to face their work in the same serene manner. Because if you want to be successful in the future, the best path to take is to ‘Let your business grow the way your family grows’.

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