We re-invent the game every day with Sisal Matchpoint.
This is the message of the new commercial by Sisal Matchpoint, created by Publicis Italia, the communication agency for the Sisal brand. With evocative images and powerful music, the commercial marks a moment of strong discontinuity with traditional communication in this field. The video, concluding with Sisal Matchpoint’s campaign line “We re-invent the game every day” is designed for sports enthusiasts. To shoot the video, real athletes were involved to make the story more realistic and compelling.