In Italy, BelleColor wanted to update its image and highlight its characteristics: a colour with so many reflections and nuances that it appears to be the true colour of those who use it. Together Publicis Italia and Garnier identified the key words that set BelleColor apart: naturalness and genuineness, which Garnier made the focus of its strategy. As its ambassador, Garnier chose the Italian actress Luisa Ranieri, who best represents these qualities. With her spontaneous nature and personality, she provides a fresh and sincere look for the product. BelleColor is a colour that she can identify with, which she feels is her own and that enhances as if it were her real natural colour. And she is just like BelleColor: natural, genuine and with many nuances just waiting to be discovered.
BelleColor – Luisa Ranieri
Other projects Garnier
Italian families have changed. Since there is no unique family model anymore, adults are becoming more and more insecure about their choices. But - if families have changed - did the way they love each other change as well? We…More
Publicis Italia and Garnier bring together two champions: Claudio Marchisio and Fructis Fortifying Anti-Dandruff Shampoo. Fructis Fortifying Anti-Dandruff Shampoo is the only shampoo that combines an effective anti-dandruff action with the fortifying power of an active fruit concentrate. Therefore, it…More