The new Heineken® desirability campaign is called ‘Perspectives’ and is designed to reinforce the Heineken® brand belief, that when you choose to take a fresh perspective, you will enjoy life more.
The campaign is designed to host Heineken® brand belief by showing the fresh & witty point of view in copy lines that show our twist on commonly held beliefs. Heineken® invites people into a fresher world, that is inspiring, less serious and enjoyable
“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…
Does it count as shrinking and drinking if it’s alcohol-free? This winter, Heineken 0.0 and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are teaming up on a campaign that focuses on drinking (and shrinking) responsibly. Enjoy Marvel Studios’ #AntManAndTheWaspQuantumania responsibly.…
Heineken's new campaign "The Office Cleaners" is part of the #WorkResponsibly platform and aims to raise awareness among workers about the importance of having a work-life balance. This time, to remind people stuck at work that it was time to…
The Horeca industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. Heineken really believes that bar work can help young people build a successful career. That’s why the brand,…
We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off…
We used super powerful projectors to turn people working late into ads about not working late. Giving overworked New Yorkers a not so subtle reminder that if a bottle opener can close down work, they can too.
What image comes to mind when you think about a football fan? Women fans? They make almost half of football fans across the world, so that makes sense. Cheers to that! #CheersToAllFans
Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to…
For countries preparing to re-open, ‘A Lockdown Love Story’ celebrates the unexpected moments that only real life can bring. We follow a couple who falls in love online during quarantine. It isn’t until the restrictions are lifted and can meet…
