Projects Clients
Lancia il video

Ode to Close

We might not be so close, but we are more together than ever. #Socialiseresponsibly

 

 

 

Additional materials

Other projects Heineken

The Night is Young

Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to…

Shutter Ads

HEINEKEN’s newest platform, “Shutter Ads”, turns shutters into a new advertising media to help bars cope through these times. The brand is changing its media buying behaviour and diverts part of its media budget from outdoor advertising to closed shutters,…

We’ll meet again

“We’ll meet again” celebrates people’s resilience over the last year, as the world found new ways to keeping the nightlife spirit alive while respecting the rules. The campaign captures the ways in which we all had to try and make…

The Spoon

21 years ago at UEFA EURO 2000™, the Italian football star Francesco Totti kicked the legendary “Spoon” shot against the Netherlands. Now it’s time for him to apologize to his Dutch rivals in Amsterdam – with a lot of surprises and some Heinekens to celebrate that…

Smart Working?

Heineken’s new campaign “Smart Working?” reminds consumers to be careful about how and when they consume, and encourage people to never drink alcohol while working. When it comes to smart-working, you can make it smart-drinking with Heineken 0.0 alcohol.

Home Gatherings

2020 changed many things but unfortunately one: losing your drink at a home gathering. In order to make sure get-togethers are as safe as they are fun, Heineken reminds people to share evenings together by keeping drinks apart.    

Enjoy The Rivalry

After being apart for so long, this EURO 2020 has a special feeling. We are finally together… to be rivals again. Heineken knows and celebrates the power of football in these well-intentioned films, portraying how if there's one thing we…

Daniel Craig vs James Bond

Daniel Craig is a world-renowned actor, but in the hearts and minds of #007 fans around the world he will always be James Bond.

Back to the bars

Finally, after a long lockdown, bars started opening around the world. And people started going out only to find that the new normal it’s quite new. Elbow bumps replaced hugs and air cheers replaced the clicking sound of the beers.…

Connections

Heineken has been present at social gatherings since 1873. But nowadays, with everyone cooped up inside their homes, we’ve been forced to find new and different ways of getting together and having a beer. This means that to socialise responsibly we…

Empty Bars

During this lockdown, we’ve all been missing our social gatherings, laughing and chatting with our friends at the local bars. To keep bars open after the crises, Heineken has launched the global platform for #BackToBars encouraging drinkers to buy a…

Cheers to All

Going out is great. But everyone’s faced the same situation: looking down at a wrong drink that was given to them. Why? Because beer consumption and gender has gotten confused over the years. But, with Heineken’s fresh perspective, we can…

Holidays as usual

After a year of constant change, it was time to remind people of the one thing that stays the same: family. And what better time than the holidays to give a fresh perspective on old habits? The new Heineken film depicts…

When You Drive Never Drink – Father & Son

Nico and Keke Rosberg. Father & Son. Both F1 World Champions competing each other in everyday life, just to prove who’s better and see who will get to drive. Only to find out that the better driver is always the…

The Delay

Non-fans are often turned off by rugby - it looks too complicated to be enjoyed. Heineken®’s fresh perspective is that the rugby fans are so inclusive, everyone can have fun watching a match - whether you’re a hardcore fan or…

Better Together

A UCL match is football as good as it gets. That’s why UCL nights are always great. But also why many people think all they need is a screen to follow the match. So they end up watching it alone.…

Unmissable

This is how Heineken® sees the world of the UEFA Champions League. People think only some UCL nights are unmissable with friends. Heineken®’s fresh perspective is that every match night has unmissable moments for everyone and we will demonstrate that…

Heineken Vision

The new Heineken Vision campaign shows that a new perspective is right before our eyes: the most enjoyable perspective, held in the world around us. Reflections, light shows and fireworks use the iconicity of the Heineken bottle and the full…

Perspectives

  The new Heineken® desirability campaign is called ‘Perspectives’ and is designed to reinforce the Heineken® brand belief, that when you choose to take a fresh perspective, you will enjoy life more. The campaign is designed to host Heineken® brand…

Heineken 0.0. NOW YOU CAN.

You know those moments when you would really like a beer but it would be inappropriate? Because other people might look at you weird? Like during a meeting or before driving or when you pick your kid up from kinder garden?…

When you drive, never drink.

Publicis Italia has created the new chapter in Heineken®'s commitment to responsible drinking, addressing the important issue of the relationship between drinking and driving. The concept of the campaign began with an essential desire of the brand: situations exist in…

No More Excuses

Publicis Italia presents “The Speech”, the new Heineken® campaign for the UEFA Champions League. The video, shot by the award-winning film director Guy Ritchie, features José Mourinho engaged in an impassioned and motivational speech for football fans around the globe.…

The Trailblazers

Who does not have a friend who always wants to do something else? Something else than the usual bar, the usual neighborhood, the usual stuff. What if, for once, his friends decide to follow him? The Trailblazer is an epic…

Share The Drama

The new Heineken UEFA Champions League campaign tells how a Champions League match is an unmissable show as every match is an unpredictable story, written in real time by the best players in the world. A show like this deserves…

Heineken 0.0

Brewing a great tasting 0.0% alcohol lager beer, is it even possible? Heineken master brewers created an alcohol free, balanced and fruity recipe. Through outspoken TVC and digital assets, Publicis Italy let the world know that the new Heineken 0.0…

Guardian Fans

“Guardian Fans” is a service created by Publicis Italia for Heineken. It is exclusively dedicated to footballers taking part in the UEFA Champions League. Footballers often receive unwanted visits at home when they are out playing. “Guardian Fans” is the…

The Tutorial

The F1 Circus arrives in Monaco. On the terrace of an exclusive bar, David Coulthard explains it to a complete stranger, the lucky owner of the last two Heinekens. Excitement, dreams and reality are perfectly combined, as in every race…

The Final Hashtag

On the occasion of the Champions League Final 2016, Heineken wanted to exploit its position as the Main Sponsor of UCL to communicate the brand's product qualities. To achieve impressive communication of so many key features, Publicis Italia summed them…

The Look

La nuova campagna mondiale di Heineken® “There is more behind the star” con Benicio Del Toro, nasce da un insight comune in tutto il mondo: siamo tutti interessati a quelle storie che si nascondono dietro personaggi famosi o celebri brand.
…

Credentials
Traditions

The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A…

The Dilemma

For a true fan, watching Champions League matches with a group of friends is an essential tradition. It is their presence that makes each match unique. To launch the promotional campaign, Publicis Italia created and implemented a huge live stunt…

Credentials – Family

The new Heineken® global campaign “There is more behind the star” with Benicio Del Toro, stems from a common insight all over the world: we are all interested in those stories that hide behind famous people or famous brands. The…

There’s more behind the star
Famous

The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A…

There’s more behind the star
Family Secret

The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A…

There’s more behind the star
Three Ingredients

The new world campaign by Heineken® “There is more behind the star”, featuring Benicio Del Toro, was created thanks to an insight found worldwide: we are all interested in the stories that lie behind famous celebrities or renowned brands. A…

Moderate Drinkers Wanted – The Hero Karaoke

This is the karaoke version of the “Moderate Drinkers Wanted” campaign. The third global campaign (the fifth in Italy), also created by Publicis Italia for Heineken® on the subject of responsible drinking, continues the company's commitment to make moderate drinking…

Moderate Drinkers Wanted
The Hero

”Moderate Drinkers Wanted” is the third campaign in the world (the 5th in Italy), also created by Publicis Italia, on the subject of responsible drinking promoted by Heineken®, continuing the company's commitment to make moderate drinking “aspirational”. This new campaign…

Ode to openness

“Open your world” means that Heineken stands for openness. It’s a core value. This campaign is made to support the biggest launch in Heineken’s history: a non-alcoholic beer. A truly open beer that anyone can drink, at any time. Even…

The Chorus

As a world sponsor of music events, Heineken, thanks to Publicis Italia, wants to show its fans that it understands what makes live music so special. The enjoyment of being at concerts comes not only from the music but also from…

The Patagonia Quest

What would you be prepared to do in order to get a beer? And what if we were to ask Ed Stafford, the crazy explorer and survivor who is used to attempting the most amazing feats? You would begin a…

The Live Tube

In a country that has many football talk shows, a UCL match could not end at the 90th minute. Therefore, thanks to an idea by Publicis Italia, Heineken created The Heineken Lounge: an amazing post-match event, never seen before. From…

The Candidate

Initially it was an internal communication project, but Publicis Italia immediately turned it into a brand activation, which saw 5,000,000 views on the Web in just the first two months on air, making it the second most talked about AD of…

The Sub Living Room

Heineken and Publicis Italia set the Guinness World Record with the pinball machine of THE SUB, making history as the “largest pinball machine in the world”. At Milan Design Week 2014, the Pinball Machine of THE SUB amazed and amused…

Why not?
Why not man

Heineken Light is for those who want to stay light so they can say yes to everything, without having to choose or make decisions. A new generation believes that the lighter you are, the more choices you have: the WHY…

The Real Master Of Intuition

È possibile leggere in anticipo l’esito di un match? In Italia, i tifosi di calcio si reputano in grado di prevedere azioni e strategie di ogni partita? Per dimostrare che non è così, Heineken, con la creatività e la produzione…

Why Not? – Why not woman

Heineken Light is for those who want to stay light so they can say yes to everything, without having to choose or make decisions. A new generation believes that the lighter you are, the more choices you have: the WHY…

Mini Moment

Heineken presents not only the first beer in a 15cl bottle but also an innovative format created to satisfy and encourage new moments of consumption, made possible due to the small size of the bottle. With a “mini” version beer, it is even easier to enjoy…

Galaxies

The global “Galaxies” campaign is a fantastic journey through spectacular universes created by every single particle of the product. The journey symbolises the “opening” that Heineken offers, where one world opens up to another, in a continuous and spectacular way, and ends…

Alive

Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. "Alive" arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be…

The Wall of Opportunities

Heineken commissioned Publicis Italia to create a global campaign to increase product desirability. "Alive" arises from the desire to represent beer in an entirely new and original way, showing how not only the product but also the brand can be…

Reach the sunrise

To talk about moderation to a target group that associates excesses with fun, Heineken focused on consumer insight regarding the target group: “Very often, the best opportunities come towards the end of the night”. This led to the signature campaign line…

Dance More Drink Slow

In a powerful and impressive way, “Dance More, Drink Slow” conveys an important message to night people, which encourages responsible drinking and makes drinking without excess look cool and aspirational. The campaign was the result of “The Experiment”, a short video…

The Sunrise

Per parlare di moderazione ad un target che associa gli eccessi al divertimento, Heineken ha fatto leva su un consumer insight rilevante per il target: "Spesso le migliori opportunità le cogli quando ti avvicini alla fine della notte”. Da qui…

Heineken

The Night is Young

Netflix

A Classic Horror Story: Andy

Heineken

Shutter Ads

DIESEL

Enjoy Before Returning

DIESEL

Francesca

Heineken

We’ll meet again

Barilla

Playlist Timer

Netflix

The Crown: Royalty Returns

Bottega Veneta

The Invisible Store

DIESEL

Unforgettable Denim

Heineken

The Spoon

Heineken

Smart Working?

Heineken

Home Gatherings

Heineken

Enjoy The Rivalry

Tampax

The GIF Answer

Lines

You are the woman you choose to be

Leroy Merlin

Start your tomorrow

Powerade

Inner Fight

Barilla

No Words

Heineken

Daniel Craig vs James Bond

Solar Power

Unexpected Energy From Nature

Heineken

Back to the bars

Heineken

Connections

Leroy Merlin

Lesson for Good

DIESEL

Be A Follower

Heineken

Empty Bars

DIESEL

Be A Follower | Food

DIESEL

Be A Follower | Laundry

DIESEL

Be A Follower | Traveller

DIESEL

Be A Follower | Party

DIESEL

Be a follower – print campaign

The Coca-Cola Company

The Sign

Solar Power

Natural Power

Renault

Tokyo Stories

Heineken

Cheers to All

Heineken

Holidays as usual

Barilla

Tables

Netflix

Money Heist – Plaza de Papel

Mulino Bianco

The pursuit of happiness

Mulino Bianco

Little Happiness

Tampax

I decide.

Barilla

To Italy

DIESEL

DEISEL – Go with the Fake

DIESEL

Flaw always win

DIESEL

Go With The Flaw

The Coca-Cola Company

Diesel X Coca-cola: The (Re)collection

DIESEL

Diesel x Mustafa’s Gemüse Kebap

DIESEL

Ha(u)te Couture

Heineken

When You Drive Never Drink – Father & Son

Carrefour

It’s not just a list

AXA

All the same

DIESEL

For Successful Living

Nescafé

Nescafè – The Message

Banca Intesa

Tomorrow Together

GSK

#ThankYouPharmacist

Renault

The Wild Store

Heineken

The Delay

Mulino Bianco

Shared happiness

Netflix

Luna Nera – The witch hunt is still open

DIESEL

Diesel On Fadelite SS20

Leroy Merlin

Borghi Ritrovati – A challenge for a new life

Heineken

Better Together

Renault

Enjoy The Moment

heineken unmissable

Heineken

Unmissable

Renault

Enjoy the moment

Heineken

Heineken Vision

Renault

Crossroads

SKY

Better Men

Garnier

Naturale Come Amarsi

Lovable

The Strip

DIESEL JOGGJEANS

DIESEL

Joggjeans – Made To Run Away.

Heineken

Perspectives

DIESEL

Imaginee. Better than realitee.

Heineken

Heineken 0.0. NOW YOU CAN.

Dacia

The Passenger

Renault

The Strip

DIESEL

Say No To Uncool Wool

Renault

Great News – To The Airport

SKY

Spoiler Killers – Gomorra

DIESEL

Chair Executive Officer

DIESEL

SS 18 Collection – Ready To Unwear

Tampax

Ad-proof

DIESEL

Black Friday For The Impatient

Heineken

When you drive, never drink.

Lines

Let’s get women talk

Renault

The Bride

Renault

The Dream Cradle

Renault

Ningyo 人魚

Renault

The Beach House

Campari

The Darker Night

Nescafé

The Hello Bench

Heineken

No More Excuses

Heineken

The Trailblazers

Dacia

The Swap

Publicis

Local Heroes

Leroy Merlin

The host

Subito

The Offline Test

Heineken

Share The Drama

Heineken

Heineken 0.0

Dacia

A prova di vita reale (A real life challenge)

Heineken

Guardian Fans

Heineken

The Tutorial

Heineken

The Final Hashtag

Renault

Tattoo Ink Love

Renault

Always Connected

Renault

Seduction Never Ends

Renault

The Turbo Outfit

Heineken

The Look

Heineken

Credentials
Traditions

Heineken

The Dilemma

Heineken

Credentials – Family

Heineken

There’s more behind the star
Famous

Heineken

There’s more behind the star
Family Secret

Heineken

There’s more behind the star
Three Ingredients

Leroy Merlin

Roots

Leroy Merlin

Tutorial for Good

Heineken

Moderate Drinkers Wanted – The Hero Karaoke

Heineken

Moderate Drinkers Wanted
The Hero

Tampax

A prova di uomo (Man-proof)

Heineken

Ode to openness

Renault

Family Business Booster

Renault

Father and Son

Dacia

Dacia Family Project

Nescafé

The Nextdoor Hello

Save the Children

Dress Up

Heineken

The Chorus

Belte

The Bear

Heineken

The Patagonia Quest

Renault

Control Test

Heineken

The Live Tube

Dacia

We are family

Subito

One click away

Leroy Merlin

Bathroom

Renault

Duel

Renault

Costume National

Dacia

Sponsor Day The Split

Dacia

Sponsor Day

Heineken

The Candidate

Sanofi

SOS PMS

Microsoft

Selfie drama

Renault

Extraespace

Heineken

The Sub Living Room

Rado Switzerland

Hypercrome Match Point

Rado Switzerland

Materials

Burn

Never Extinguish

Heineken

Why not?
Why not man

Burn

Visions

Heineken

The Real Master Of Intuition

Heineken

Why Not? – Why not woman

Nescafé

The Hello Experiment

Garnier

BelleColor – Luisa Ranieri

Garnier

Fructis Fortifying Anti-Dandruff Shampoo

Rado Switzerland

Genesis

Heineken

Mini Moment

Heineken

Galaxies

Heineken

Alive

Rado Switzerland

Jogging

Garnier

Advocacy

Heineken

The Wall of Opportunities

Heineken

Reach the sunrise

Heineken

Dance More Drink Slow

Heineken

The Sunrise

Sanofi

Focused days

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.