In the new global Barilla film preparing a plate of pasta becomes much more than a simple attention. It’s not only a way to take care of those we love but the key to communicate what we often can’t say with words. Phrases that are hard to say like “I missed you”, “I love you” or “Sorry, it’s my fault” are demonstrated with a plate of pasta.
The new payoff states “Barilla. A sign of love” and it will be precisely these gestures that will allow the protagonists of the stories -each with their own characteristics and difficulties- to find each other, communicate and feel a little closer.
