From “poisonous relatives”… to “diffident neighbours”. In the past, dreaded relatives were avoided while today diffidence has spread to our neighbours. NESCAFÉ has made “The Nextdoor Hello”, a video experiment created by Publicis Italia.
An apartment block in Milan and its tenants are the protagonists of an experiment that assessed a situation before and after intervention by NESCAFÉ. The video shows how people living in the same building normally struggle to communicate with each other. By installing some tables (as bridges) between the balconies of an apartment block, NESCAFÉ succeeded in creating a connection between the inhabitants of the building, clearly encouraging neighbours to communicate.
