Heineken Light is for those who want to stay light so they can say yes to everything, without having to choose or make decisions. A new generation believes that the lighter you are, the more choices you have: the WHY NOT generation. And this is a day in the life of a WHY NOT man and woman; a day when not choosing is celebrated by embracing all the opportunities that life has to offer. Heineken Light: live hard, drink light.
Why not?
Why not man
Other projects Heineken
Bar Experience
The Horeca industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. Heineken really believes that bar work can help young people build a successful career. That’s why the brand,…
The Closer
We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off…
Working late?
We used super powerful projectors to turn people working late into ads about not working late. Giving overworked New Yorkers a not so subtle reminder that if a bottle opener can close down work, they can too.
Cheers to all fans
What image comes to mind when you think about a football fan? Women fans? They make almost half of football fans across the world, so that makes sense. Cheers to that! #CheersToAllFans
The Night is Young
Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to…
A Lockdown Love Story
For countries preparing to re-open, ‘A Lockdown Love Story’ celebrates the unexpected moments that only real life can bring. We follow a couple who falls in love online during quarantine. It isn’t until the restrictions are lifted and can meet…
Heineken Silver Launch
To claim that the new Heineken Silver is Extra Fresh we jumped on the latest trend and we did what every other brands were doing: launching in the metaverse. We created the first virtual Heineken made only from the freshest…
Shutter Ads
HEINEKEN’s newest platform, “Shutter Ads”, turns shutters into a new advertising media to help bars cope through these times. The brand is changing its media buying behaviour and diverts part of its media budget from outdoor advertising to closed shutters,…
We’ll meet again
“We’ll meet again” celebrates people’s resilience over the last year, as the world found new ways to keeping the nightlife spirit alive while respecting the rules. The campaign captures the ways in which we all had to try and make…
