In reality, success is for those with their feet on the ground. In the same reality, that sounds pretty boring.
But *trumpets* the new Diesel Imaginee shoes just dropped, as an open invitation for everyone to take reality less seriously and fight the boredom of “doing what’s expected” with the most powerful weapon we have: imagination.
Imaginee. Better than realitee.
Going for the night in an outfit you’ll return the next morning? We know everyone does it — it’s a rising trend, and most fashion brands struggle with how to handle it. Not Diesel though that introduces a new campaign…
Francesca is a film about a young girl during her transition phase. Day by day we see her body change, while she becomes increasingly aware of herself and her new identity, which will lead her to fulfill her life’s dream.…
Music festivals, dream trips, graduation parties, weddings... 2020 canceled all our plans. But that doesn't mean we can't enjoy them. So, while everyone is trying to forget about 2020, DIESEL invites people to wear with pride what 2020 took from…
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
In the spirit of Go With The Flaw, Diesel opened up the most flawed store possible in New York: a knock-off store named DEISEL. Those who followed their flawed fashion sense and were smart enough to shop there, got Diesel…
If in the first film we saw the perfectly flawed result of a rookie director’s attempt at making his first film, in this new episode, with irony and a good dose of carelessness, we show you: what happens when you……
This is the story of a half blind editor who's having a go at making his first film. Cinematic perfection, masterful editing skills that tell a clear story - he'll have none of that. And he will regrette rien. Because…
In the world of street fashion super-slick, designer collaborations are an absolute must have. Fashion brands will do anything to earn a few extra cool points, even if that means partnering with the competition for a share of their coolness.…
We’ve all been victims of negativity and criticism on social media. No matter what you do online, there is always somebody waiting to criticize you. The most common reaction to all of this hate, is to step back. But, hiding…
Three words have been part of Diesel’s DNA for the last 30 years: FOR SUCCESSFUL LIVING. Now a new iconic campaign puts these words - and Diesel’s core product category, denim - in the spotlight to tell a new FOR…
What happens when superpowered people walk among us? In our new campaign for the Diesel On Fadelite smartwatches, it turns out supers have the same daily annoyances as the rest of us - they just find their own way of…
Thanks to the world of online dating, there are 1 million dates, every day. How many of those do you think end up in "happily ever after" or at least in half decent acts of... love? Exactly. That's why Diesel…
Every year, as soon as Winter Holidays approach, homes all around the world are invaded by ugly wool sweaters. A fashion brand as unconventional as Diesel can’t simply sit back. To fuel a global revolt against Ugly Wool Sweaters Diesel…
Choosing a CEO is serious stuff. It takes skills, responsibilities and knowledge. The Diesel CEO’s chair is empty at the moment. Until the official successor takes on the role, the company is searching for someone to temporarily occupy it: a…
We all know that for most of Summer you’ll probably (and hopefully) be naked: a midnight swim, a pool party, a quickie, you name it. If clothes are involved, you’ll do your best to get them uninvolved. So, this Summer,…
Black Friday means two things: incredible deals and incredibly long lines outside fitting rooms. This time Diesel took the second, unpleasant element out of the equation by allowing customers to try on their clothes wherever they want in the stores.…
