Mini Moment

Heineken presents not only the first beer in a 15cl bottle but also an innovative format created to satisfy and encourage new moments of consumption, made possible due to the small size of the bottle.

With a “mini” version beer, it is even easier to enjoy a little moment of pleasure anytime you want. Publicis Italia started with this creative idea to develop two videos that describe two unexpectedly perfect situations for a Heineken: the most exciting solo of an opera or the arrival of the most eagerly awaited dress at a fashion show.

“Have your mini moment”, which is both the campaign line and the call to action, is the final invitation to discover and take advantage of all those little moments that are made important thanks to the new mini format by Heineken.

Video gallery

Opera

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