For a true fan, watching Champions League matches with a group of friends is an essential tradition. It is their presence that makes each match unique.
To launch the promotional campaign, Publicis Italia created and implemented a huge live stunt at the Olympic Stadium, during the AS Roma vs Real Madrid CF match on 17 February of this year.
Simone, Mauro, Marco and Federico are friends. They support AS Roma and have watched every match together for 7 years. The sofa at Mauro’s home has now moulded around their shapes. They have an indivisible bond.
But what would happen if this tradition of theirs was threatened by an offer not to be missed?
What would happen if one of them received a free ticket for the Tribuna d’Onore (VIP stand) for an important Champions League match?
The old group of friends is separated and their story is told live to 60,000 people: drawing the attention of all the spectators at the Olympic Stadium, just before the starting whistle blows for the match.
Is it better to watch a match on your own at the stadium or at home with your old friends?
“The Dilemma”, experienced under the enormous pressure of the entire stadium, leads to a choice that ends the stunt with an amazing final surprise.