We’ve all been victims of negativity and criticism on social media. No matter what you do online, there is always somebody waiting to criticize you. The most common reaction to all of this hate, is to step back. But, hiding it and feeling bad about it is not going help anyone.
Diesel knows that the truth is, the more you expose this hate, and treat it with irony and irreverence, the less power it has to cause harm. This is why they’re launching Haute Couture. Which is a unique collection designed to do just that: disempower hate comments.
Haute Couture allows Diesel to flip negativity and criticism on its head, they’re turning something that’s typically treated with shame and embarrassment into something that can be worn with pride. It’s an ironic celebration of the online hate that everyone receives, reminding us all that the more hate you wear, the less you care.