Projects Clients

Fructis Fortifying Anti-Dandruff Shampoo

Publicis Italia and Garnier bring together two champions: Claudio Marchisio and Fructis Fortifying Anti-Dandruff Shampoo.
Fructis Fortifying Anti-Dandruff Shampoo is the only shampoo that combines an effective anti-dandruff action with the fortifying power of an active fruit concentrate. Therefore, it can be used every day, and not only by the national Italian team midfielder: because it strengthens the hair. It is strong and powerful every day, just like Claudio Marchisio. In this commercial with contemporary appeal, Publicis Italia describes Claudio Marchisio’s daily routine on a training day that shows the champion’s characteristics and those of Garnier shampoo. Dynamism, freshness and social relationships are the other ingredients that complete the formula for this commercial.

Other projects Garnier

Naturale Come Amarsi

Italian families have changed. Since there is no unique family model anymore, adults are becoming more and more insecure about their choices. But - if families have changed - did the way they love each other change as well? We…


Nobody can tell us better about a product than the people who use it. "Garnier Advocacy" entrusted real girls and everyday women to share their product experiences with the same spontaneity as chatting to a friend or posting a story…

BelleColor – Luisa Ranieri

In Italy, BelleColor wanted to update its image and highlight its characteristics: a colour with so many reflections and nuances that it appears to be the true colour of those who use it. Together Publicis Italia and Garnier identified the…


The Closer


Cheers to all fans


Pause is Power


The Sound of Stories


New Barilla Al Bronzo


The Night is Young

Bottega Veneta

Bottega for Bottegas


A Lockdown Love Story


Live Till The Last Drop


Heineken Silver Launch

Bottega Veneta

Hidden Outdoors



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