Three words have been part of Diesel’s DNA for the last 30 years: FOR SUCCESSFUL LIVING. Now a new iconic campaign puts these words – and Diesel’s core product category, denim – in the spotlight to tell a new FOR SUCCESSFUL LIVING story. Common ideas of success are turned on their head and filtered through Diesel’s signature irony: in a world that takes itself too seriously, Diesel provides a light-hearted and disarming alternative, that just happens to look effortlessly cool.
For Successful Living
Additional materials
Other projects DIESEL
Francesca
Francesca is a film about a young girl during her transition phase. Day by day we see her body change, while she becomes increasingly aware of herself and her new identity, which will lead her to fulfill her life’s dream.…
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Be A Follower | Laundry
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Be A Follower | Traveller
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Be A Follower | Party
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Be a follower – print campaign
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
DEISEL – Go with the Fake
In the spirit of Go With The Flaw, Diesel opened up the most flawed store possible in New York: a knock-off store named DEISEL. Those who followed their flawed fashion sense and were smart enough to shop there, got Diesel…
