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For Successful Living

Three words have been part of Diesel’s DNA for the last 30 years: FOR SUCCESSFUL LIVING. Now a new iconic campaign puts these words – and Diesel’s core product category, denim – in the spotlight to tell a new FOR SUCCESSFUL LIVING story. Common ideas of success are turned on their head and filtered through Diesel’s signature irony: in a world that takes itself too seriously, Diesel provides a light-hearted and disarming alternative, that just happens to look effortlessly cool.

Additional materials

Other projects DIESEL

Francesca

Francesca is a film about a young girl during her transition phase. Day by day we see her body change, while she becomes increasingly aware of herself and her new identity, which will lead her to fulfill her life’s dream.…

Enjoy Before Returning

Going for the night in an outfit you’ll return the next morning? We know everyone does it — it’s a rising trend, and most fashion brands struggle with how to handle it. Not Diesel though that introduces a new campaign…

Be A Follower

Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…

Be A Follower | Food

Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…

Be A Follower | Laundry

Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…

Be A Follower | Traveller

Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…

Be A Follower | Party

Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…

Be a follower – print campaign

Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…

DEISEL – Go with the Fake

In the spirit of Go With The Flaw, Diesel opened up the most flawed store possible in New York: a knock-off store named DEISEL. Those who followed their flawed fashion sense and were smart enough to shop there, got Diesel…

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Hidden Outdoors

DIESEL

Francesca

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