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Focused days

There are ‘no’ days. Days that are foggy, disconnected. Days that make you feel out of touch. These are headache days – ones that distract us from our commitments, routines and goals we’ve set to achieve.

With a commercial that has an aesthetically strong impact, drawing from the world of fashion, we showcase the symptoms of headaches. We use visual tricks that appeal to a young, female audience who’s strongly attentive to current trends.

The film is therefore very attentive for Busco’s young women, who suffer from headaches three times more than men. It drives them to a rediscovered relief that, thanks to the active ingredient ibuprofen, restores their mental clarity and those FOCUSED DAYS that help them maintain their rhythm of life.

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