Projects Clients

Father and Son

To launch the new commercial vehicles Renault Trafic and Renault Master, Publicis Italia created an advertising spot that tells the story, with many images and just a few words, of the life of two different entrepreneurs: a young father of a family and a more mature man.

Their life is described in scene after scene: their habits, affections, a typical day and their relationship with their means of transport. They drive their separate vehicles to the worksite, where we unexpectedly discover that they are father and son. In the family home and at work, we find out that they are not only connected by affection but also linked by a similar life, sometimes more frenetic and sometimes less, one that involves responsibility and challenges on a daily basis. They even choose, as the closing campaign line shows, to face their work in the same serene manner. Because if you want to be successful in the future, the best path to take is to ‘Let your business grow the way your family grows’.

Other projects Renault

Tokyo Stories

Renault Captur Tokyo is the Renault extra limited edition inspired by the Japanese capital and produced in only 100 pieces: a car so exclusive that it could not be sold simply at the dealership. That's why we created Tokyo Stories,…

Enjoy The Moment

For a Formula 1 driver, a TV car commercial is just another one of a long series. That’s why Daniel Ricciardo - Renault Formula 1 Team racing driver - instead of following the director's instructions, will have fun discovering all…

The Wild Store

 New Renault KADJAR promises exciting performances with its 4x4 version. But how to demonstrate it to even more connected people, used to do everything comfortably from the couch? That’s why we turned and online purchase on Amazon in an offroad…

Enjoy the moment

A guy on a New Renault Clio, the match with a mysterious fortune teller and clues spread across the city, different every day, that will guide him towards his destiny. Meet the Moment is the first video content that changes…


When the style of a successful car meets a cult fashion brand, emotions can only run at full speed. Let emotions drive, this is the concept behind the spot in which a man falls in love with a very dangerous…

Great News – To The Airport

Life always catches us by surprise, at least the road should not. This is the concept behind the film, in which a couple of friends have to face a series of news that would test anyone, but not Renault Scénic.…

The Strip

With New Renault Clio Duel each situation is the right one to be seductive. A young man is in a hurry, he’s late for a job interview. So he changes his outfit in a New Renault Clio, while the car…

The Dream Cradle

Parents have always had a secret for getting their children off to sleep: take them out for a car ride. To improve mum and dad's life and prevent them from having to drive around all night long, Renault and Chicco…

Ningyo 人魚

All stories have just one beginning, one end and one plot. All except this one. Inspired by the modular nature of the new Renault SCENIC, Ningyo is the first short film that allows users to change the order of scenes…


The Closer


Cheers to all fans


Pause is Power


The Sound of Stories


New Barilla Al Bronzo


The Night is Young

Bottega Veneta

Bottega for Bottegas


A Lockdown Love Story


Live Till The Last Drop


Heineken Silver Launch

Bottega Veneta

Hidden Outdoors



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