During this lockdown, we’ve all been missing our social gatherings, laughing and chatting with our friends at the local bars. To keep bars open after the crises, Heineken has launched the global platform for #BackToBars encouraging drinkers to buy a beer now, to enjoy it later when bars are finally allowed to return to business. To show their commitment to these efforts, Heineken will also be making contributions directly, for example in Brazil where they will be matching every beer purchased for the lifetime of the campaign.
Empty Bars
Additional materials
Other projects Heineken
Just Another Night Out
“Not All Nights Out are Out” is the first gaming campaign of Heineken. The initiative merges the gaming culture with the brand’s product, celebrating online entertainment as an important moment of socialization. The main film, titled "Just Another Night Out",…
Ant-Man and The Wasp
Does it count as shrinking and drinking if it’s alcohol-free? This winter, Heineken 0.0 and Marvel Studios’ “Ant-Man and The Wasp: Quantumania” are teaming up on a campaign that focuses on drinking (and shrinking) responsibly. Enjoy Marvel Studios’ #AntManAndTheWaspQuantumania responsibly.…
The Office Cleaners
Heineken's new campaign "The Office Cleaners" is part of the #WorkResponsibly platform and aims to raise awareness among workers about the importance of having a work-life balance. This time, to remind people stuck at work that it was time to…
Bar Experience
The Horeca industry has been confronted with unprecedented staff shortages, leading establishments to reduce their capacity or, in some cases, closing down. Heineken really believes that bar work can help young people build a successful career. That’s why the brand,…
The Closer
We launched Heineken’s new positioning “For a fresher world” with a campaign bringing a fresh perspective to work-life balance. As more and more people, especially Gen Z, are facing overwork and burnout, we wanted to remind everyone that logging off…
Working late?
We used super powerful projectors to turn people working late into ads about not working late. Giving overworked New Yorkers a not so subtle reminder that if a bottle opener can close down work, they can too.
Cheers to all fans
What image comes to mind when you think about a football fan? Women fans? They make almost half of football fans across the world, so that makes sense. Cheers to that! #CheersToAllFans
The Night is Young
Heineken’s new campaign, ‘The Night is Young’, celebrates a safe return to social life with a group of vaccinated seniors enjoying a carefree night out in town. The first campaign in the #FreshBeginnings is here to encourage the youth to…
A Lockdown Love Story
For countries preparing to re-open, ‘A Lockdown Love Story’ celebrates the unexpected moments that only real life can bring. We follow a couple who falls in love online during quarantine. It isn’t until the restrictions are lifted and can meet…
