Diesel X Coca-cola: The (Re)collection

Diesel announces: THE (RE)COLLECTION. Its new capsule collection partly made of recycled PET from plastic bottles and in partnership with CocaCola. And while other brands launch their collaborations in the fanciest most exclusive Pop-Up stores, Diesel is inviting people to get it directly from where it came from: the recycling bins. Yeah, that also means your local recycle bin. The (Re)Collection was exclusively available for a limited time from just by scanning any recycling logo worldwide, giving access to an exclusive site on diesel.com to shop the collection before its official release in stores worldwide.

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Research about consumers’ behavior shows that separate collection goes up by 141% just by making the appropriate bins easier to find. This means that people are already willing to recycle: they just need a little push. Through this minimal OOH…

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Diesel X Coca-cola: The (Re)collection

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