What happens when superpowered people walk among us? In our new campaign for the Diesel On Fadelite smartwatches, it turns out supers have the same daily annoyances as the rest of us – they just find their own way of dealing with them. With no superheroes or supervillains, For Successful Living, the brand’s iconic statement, continues to embody an ironic twist on what you’d expect to see.
Diesel On Fadelite SS20
Other projects DIESEL
Francesca
Francesca is a film about a young girl during her transition phase. Day by day we see her body change, while she becomes increasingly aware of herself and her new identity, which will lead her to fulfill her life’s dream.…
Enjoy Before Returning
Going for the night in an outfit you’ll return the next morning? We know everyone does it — it’s a rising trend, and most fashion brands struggle with how to handle it. Not Diesel though that introduces a new campaign…
Be A Follower
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Be A Follower | Food
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Be A Follower | Laundry
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Be A Follower | Traveller
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Be A Follower | Party
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
Be a follower – print campaign
Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers. So, the BE A…
DEISEL – Go with the Fake
In the spirit of Go With The Flaw, Diesel opened up the most flawed store possible in New York: a knock-off store named DEISEL. Those who followed their flawed fashion sense and were smart enough to shop there, got Diesel…
