Thanks to its main sponsor Dacia, Udinese Calcio entered the field with a uniform unprecedented in the history of our championship.
The jersey worn by Di Natale and his teammates was split in half, with the classic black and white colours on one side and, on the other, the colours of the three winning teams of the “Dacia Sponsor Day – The Split” contest. The initiative by Dacia and Udinese Calcio, created by Publicis Italia, was designed to give scope to those who achieve great results with small resources.
Thanks to the “Dacia Sponsor Day – The Split” contest, the three teams had a 50% share, with Udinese Calcio, of the jersey and of visibility in all Dacia advertising campaigns aired on the day of the championship: on TV, in the press, on billboards, the Web and social media, always based on the creative split concept.
Sponsor Day The Split
Other projects Dacia
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We are family
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Sponsor Day
“Dacia Sponsor Day”, the contest conceived and created by Publicis Italia, Dacia in collaboration with Udinese Calcio, gave small entrepreneurs and professionals the opportunity to become the main sponsor of the black and white jersey team. The characteristics and qualities…
