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Sponsor Day

“Dacia Sponsor Day”, the contest conceived and created by Publicis Italia, Dacia in collaboration with Udinese Calcio, gave small entrepreneurs and professionals the opportunity to become the main sponsor of the black and white jersey team. The characteristics and qualities that the three winners showed during their everyday work were concreteness, solidity, dynamism and rationality, as well as the ability to achieve their objectives without any waste or frills. The same values inspire and continue to boost the successful partnership between Udinese Calcio and the Dacia brand of the Renault Group.

For the three matches of the first round, Dacia, the main sponsor of Udinese Calcio, stayed in the changing rooms, leaving the most prestigious space on the jersey of the Udinese Calcio team for the winners of this unique contest, with stories about their life and work.

Other projects Dacia

The Passenger

In everyday life unexpected encounters can happen at any moment: for a driver it could be meeting a panda and for a panda it could be meeting incredible technologies of a car. And this is exactly what happens in the…

The Swap

The young people who do their best to achieve their goals at work often have to give up their passions, like their own team of the heart. Dacia "The Swap" is the new project signed by Dacia and Udinese which…

A prova di vita reale (A real life challenge)

The new Dacia Sandero can withstand all the challenges of everyday life. Even the one of getting across Naples during New Year's Eve celebrations. The actor Salvatore Esposito and the director Claudio Cupellini lead us in this venture.

Dacia Family Project

Dacia Family Project is the initiative by Dacia and Udinese Calcio, created by Publicis Italia, staged at the Dacia Arena during the Udinese Calcio vs Napoli match. To allow families to think about the future without having to forgo their…

We are family

With an advertising commercial created by Publicis Italia, Dacia launches the Family Special Edition: modern design, useful technology and plenty of comfort for the driver and all the family. An entire range, designed for all lifestyles, is ideal for all…

Sponsor Day The Split

Thanks to its main sponsor Dacia, Udinese Calcio entered the field with a uniform unprecedented in the history of our championship. The jersey worn by Di Natale and his teammates was split in half, with the classic black and white…

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