Renault presents the new DUEL Collection with the aid of an unprecedented advertising campaign on a website that confirms the line “seduction is an attitude”, highlighting, once again, how the origin of the model lies in its attraction and seduction.
The commercial tells a story of a real “duel” of seduction that comes to life in the form of a game of interpretations: two different perspectives can be immediately linked to the two cars that are the protagonists of the campaign: Clio and Clio Sporter.
The dual essence of the Clio range introduces two different styles with the outfits of the other protagonists in the commercial.
This time, with the collaboration of Publicis Italia, Renault commissioned the Istituto Marangoni in Milan, the leading school of Italian fashion and design, to create the outfits for the protagonists of its commercial. Students were assigned a Project Work based on designing and creating a mini collection of outfits for the three protagonists of the advertising campaign.
