Choosing a CEO is serious stuff. It takes skills, responsibilities and knowledge.
The Diesel CEO’s chair is empty at the moment. Until the official successor takes on the role, the company is searching for someone to temporarily occupy it: a Chair Executive Officer. With such a short amount of time available, there’s only one skill that anyone interested in the role must possess: to be ridiculously good at sitting in a chair.
That’s why Renzo Rosso, Diesel’s founder, is asking people to showcase their sitting technique on the brand’s Facebook page.
The new Chair Executive Officer will then fly to Italy, straight to Diesel headquarters, where he or she will sit on the brand’s most important chair for an entire week.
